Formulating Waterless Cosmetics

Waterless product formulations - Joan Morais Cosmetics School
Waterless Products

About Waterless Cosmetics

A new formulating trend in cosmetics is waterless, water-free or low water cosmetics. Did you know that water is normally the first ingredient in hair, skin, and cosmetic products? The average bottle of shampoo also contains 80 percent water. This is a lot of water being used and shipped around the world. Now with sustainability as a priority, many companies are looking for innovative products and packing. This resulted in waterless cosmetics. By eliminating water, you are also saving on containers and packaging waste. The reduced packaging also means less fuel or pollution used to ship these products.

Customer Interest

A survey by Cosmetics Business found that 57% of responders purchased a waterless product. Most found they would purchase again. Over 90% said they would like to see more innovation and 85% agreed that the waterless sector will become more mainstream in beauty. More and more, we are finding sustainable beauty or cosmetics are here to stay.

Formulating Waterless Cosmetics

Solid Bars

Product Ideas:

  1. Shampoo or Conditioner Bars- Take a class + formula + procedure!
  2. Facial Cleansing Pods- Take a class + formula + procedure!
  3. Body Bar
  4. Lotion Bar

Powders

Product Ideas:

  1. Powder Face Wash
  2. Powder Shampoo
  3. Powder Body Wash
  4. Powder Mask

Sprinkle some powder shampoo on your wet hands and the results are liquid shampoo!

Benefits of Waterless

  • Conserve water! Help preserve valuable resources
  • Cost effective: cheaper to ship, less packaging and cheaper to test
  • Attractive to customers due to sustainability
  • Less or no preservative (anhydrous or no water!)

Sustainable and Green Cosmetics are here to stay.

Expand your Knowledge

Make Waterless and Low-Water products by taking a formulation course in The Formulators LAB. Also, our next Expert Guest, Dennis Abbeduto, will be giving a detailed lesson on this. Lesson is included in our LAB Membership. Join the lesson and get your questions answered. You will also receive a Waterless Formulas!

Learn how to make sustainable, clean and green hair, skin or body care products. Start our Diploma Formulation Course Today!


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