Imagine your own hair care line on the shelves created with passion and nurturing ingredients.
Now let's begin, first steps – we'll teach you how to formulate plant-based natural hair care products!
How Does This Course Work?
1
AFTER Purchase
You will receive immediate + full access to the course. You'll get:
PLUS...
2
BONUS EARLY-BIRD SPECIALS
Sign up by the dates below to receive the bonuses!


Buy Now, Pay Later Payment Options
Start your first payment Plan Today + Get immediate Access
- Add course to cart then at checkout enter your contact and billing information.
- Select Affirm, Klarna or PayPal Pay Later under "Payment Methods"
- Accept the Terms & Conditions and click "Complete Enrollment".
- Follow the steps of your chosen payment processor to complete your transaction.
We'LL Give you the formulas and tools to help Start Your Own Hair Care Line – Finally!


Learn how to formulate for a diversity of hair types
Our Standards
High Quality, 100% Vegan, Natural
Using sustainable flora, land and sea plants, herbs, flowers, minerals and vitamins that beautify, nourish and condition the hair. The raw materials are chosen using the 12 principles of green chemistry as a guideline and global natural standards.
The formulations contain no animal products and no animal testing is done. The scent is from essential oils, absolutes, fruits, extracts and natural fragrance that benefit the skin. Our high standards for green and clean beauty are reflected in the raw materials we use.
The formulations you will get:
- 2 Shampoo Base Formulations (customize for hair types 1, 2, 3, or 4)
- Plant Keratin Shampoo
- Volumizing Shampoo
- Hydrating Shampoo
- Clarifying Shampoo
- Baby Shampoo
- 2 Conditioner Base Formulations (customize for hair types 1, 2, 3, or 4)
- Plant Keratin Conditioner
- Volumizing Conditioner
- Hydrating Conditioner
- Deep Conditioner
- Leave-In Base Formulation (customize for hair types 1, 2, 3, or 4)
- Curl Cream - Defining Styling Cream
- Hydrating, Repairing, Strengthening Treatment Mask and Conditioner
- Sea Moss Mask
- Hydrating Hair Mist
- Refresher Spray
- Styling Gel
- Firm Hold Gel - Loc and Retwist
- Edge Gel
- Edge Control Traditional (Currently, there are not natural ingredients to formulate a traditional edge control naturally. The formulation is in the course after many requests from our students.)
- Smoothing Serum
- Fortifying Hair + Scalp Serum
- Rice Water Strengthening + Moisturizing Treatment
- Botanical ACV Hair Rinse Concentrate Treatment
- Royal Crown Hair Rinse Treatment
- Nourishing Hair Oil
- Hair Growth Drops
- Herbal Hair Growth Oil
- Scalp Soother
- Beard Oil
- Hair Styling Butter
- Hair Pomade
"This was an amazing class and training to add to my over 20 years of experience as a licensed cosmetologist! I have previously taken formulation class a few years ago in skincare; learning with Joan surpassed this training. I was pleasantly surprised with the wealth of knowledge that was shared about multiple hair textures, current product comparisons, and even basic herbalist training. I am to use the new information in my current line that I have been developing."
Angeline Boyd // Pro Natural Hair Graduate
Make your line unique to you!
make Custom products for hair types and goals
Custom Shampoo + Conditioner Build

customize with Base formulas that work
We'll Teach You Everything Needed to become a formulator
Natural, green, clean beauty
We Have High Standards
when it comes to our formulations

Discover these ingredients:
- Natural Alternatives to Silicones (Dimethicone, Cyclomethicone)
- Natural Alternatives to Polysorbates
- Plant Keratins
- Hair Protectants
- Anti-Humectants
- Humectants
This Course Contains 14 Modules
Module 1: Hair
Hair, Hair Heritage, Hair Studies and Professions
Module 2: The Science of Hair
Hair Physiology, Hair Shape - Hair Pattern, Hair Texture, Hair Typing Systems, Hair Types 1,2,3,4, Straight, Wavy, Curly, Coily, Kinky, and Locs, Hair Density, Hair Porosity, Hair Bonds, Hair Growth and Hair Length, Hair Repair, Scalp Care
Module 3: Cosmetics
Definition of a Cosmetic, FDA Homemade Cosmetics, Clean Beauty and Natural, Green Chemistry, Organic Cosmetics, Vegan, Plant-Based, Cruelty-Free, Global Standards Certification, Processes of Cosmetic Ingredients, Natural Hair Care
Module 4: Cosmetic ingredients - Raw materials
Antioxidants, Butters, Chelating Agents, Clays and Powders, Conditioning Agents, Emulsion Science, Emulsifiers, Essential Oils, Hair Fixatives, Herbs, Flowers and Fruits, Humectants, Hydrosols, Plant Oils, Preservatives, Refatting Agents, Silicone Alternatives, Solubilizers, Surfactant Science, Surfactants, Thickeners, Polymers, Waxes
Module 5: Ingredient Methods
How to make Aloe Vera Juice 200x, Making a Slurry
Module 6: Equipment
Beginner Help Equipment, Level 1-4 Lab Equipment (based on budget), Setting up a Small Cosmetic Lab, Mixers, Homogenizers, Immersion Blenders, Heating Elements, Vessels, Containers
Module 7: Cosmetic Formulation
Building the Formula, Making the Formulation, Lab Notebook, Weighing, pH Testing and Adjusting, Formulating Hair Care Products + Tips, Evaluating Hair Care Products, Preserving Cosmetics, Labeling, Pricing Products, Product Development
Module 8: GMP and Testing
GMP and SOPs, Pre-Market Testing, Stability Testing, Microbial Testing
Module 9: Shampoo
Formulating Shampoo, Calculating Surfactant Active Content, Custom Shampoo Formula Build, Beginner Help Shampoo, Shampoo Base Formulations, Plant Keratin Shampoo, Volumizing Shampoo, Hydrating Shampoo, Clarifying Shampoo, Baby Shampoo, Hair Additives for Shampoo, Scalp Additives
Module 10: Hair Conditioner and Hair Mask
Formulating Hair Conditioner, Custom Conditioner Build, Conditioner Base Formulation, Plant Keratin Conditioner, Volumizing Conditioner, Hydrating Conditioner, Deep Conditioner, Leave-In Conditioner Base Formulation, Formulating Curl Cream, Curl Cream - Defining Style Cream, Additives for Conditioner, Hair Mask Build, Hydrating, Repairing, Strengthening Treatment Mask, Sea Moss Mask
Module 11: Hair Mist, Gel, Serum, Rinse
Hydrating Mist Formula Build, Hydrating Mist, Refresher Spray Build, Refresher Spray, Hair Gel, Styling Gel Build, Styling Gel, Firmer Hold Gel - Loc and Retwist, Edge Control (Traditional - not natural), Edge Gel, Hair Serum, Serum Build, Smoothing Serum, Fortifying Hair + Scalp Serum, Royal Crown Hair Rinse Treatment, Rice Water Hair Rinse Strengthening + Moisturizing Treatment, Botanical ACV Hair Rinse Concentrate Treatment
Module 12: Hair Oil, Beard Oil, Hair Butter, Pomade
Hair Oil Build, Nourishing Hair Oil, Black Castor Oil Scalp Soother, Hair Growth Drops, Hair Growth Herbal Oil, Beard Oil, Hair Styling Butter, Hair Pomade
Module 13: scenting formulations
Natural Scent, Essential Oil Blends for Hair, Essential Oil Blending Tips, Formulating Scent Blends, Natural Scent Blends
Module 14: Herbs 101 and herbal extracts
Herbs for Hair Care, Herbal Vinegar, Herbal Water/Tea Infusion, Herbal Alcohol Extract, 24 Hour Percolation Method, Herbal Glycerin Extract, Herbal Oil Extract
+ RESOURCE LINKS AND STORE + ALUMNI PERKS

PLUS...
Get more out of your Diploma Course with 8-Weeks Mentored by Joan Morais.
When you purchase our Professional Hair Care Diploma Course you are automatically included in our 8-week mentored semester.
Diploma Course Purchase Includes:
8-Weeks Mentored Semester with Joan
8-Weeks Mentored Semester
This Diploma Course Includes
Lifetime Course Access
- Straight Hair: Type 1A, 1B, 1C
- Wavy Hair: Type 2A, 2B, 2C
- Curly Hair: Type 3A, 3B, 3C
- Coily Hair: 4A, 4B, 4C
- Locs
- Baby
Using sustainable flora, land and sea plants, herbs, flowers, minerals and vitamins that beautify, nourish and condition the hair. The raw materials are chosen using the 12 principles of green chemistry as a guideline and global natural standards.
The formulations contain no animal products and no animal testing is done. The scent is from essential oils, absolutes, fruits, extracts and natural fragrance that benefit the skin. Our high standards for green and clean beauty are reflected in the raw materials we use.
The only exception to this is when a natural ingredient is not yet available or available in small purchase amounts for the modern formulator. To serve our students, we use the current ingredient available. For example, the Edge Control formulation, there are currently natural ingredient substitutions. Our students have asked us many times for a Traditional Edge Control and we listened and formulated an excellent edge control for them.
Discover these ingredients:
- Natural Alternatives to Silicones (Dimethicone, Cyclomethicone)
- Natural Alternatives to Polysorbates
- Plant Keratins
- Hair Protectants
- Anti-Humectants
- Humectants
- 2 Shampoo Base Formulations (customize for hair types 1, 2, 3, or 4)
- Plant Keratin Shampoo
- Volumizing Shampoo
- Hydrating Shampoo
- Clarifying Shampoo
- Baby Shampoo
- 2 Conditioner Base Formulations (customize for hair types 1, 2, 3, or 4)
- Plant Keratin Conditioner
- Volumizing Conditioner
- Hydrating Conditioner
- Deep Conditioner
- Leave-In Base Formulation (customize for hair types 1, 2, 3, or 4)
- Curl Cream - Defining Styling Cream
- Hydrating, Repairing, Strengthening Treatment Mask and Conditioner
- Sea Moss Mask
- Hydrating Hair Mist
- Refresher Spray
- Styling Gel
- Firm Hold Gel - Loc and Retwist
- Edge Gel
- Edge Control (Traditional) (Currently, there are not natural ingredients to formulate a traditional edge control. The formulation is in the course after many requests from our students.)
- Smoothing Serum
- Fortifying Hair + Scalp Serum
- Rice Water Strengthening + Moisturizing Treatment
- Botanical ACV Hair Rinse Concentrate Treatment
- Royal Crown Hair Rinse Treatment
- Nourishing Hair Oil
- Hair Growth Drops
- Herbal Hair Growth Oil
- Scalp Soother
- Beard Oil
- Hair Styling Butter
- Hair Pomade
Training in formulating and making:
- Shampoos
- Conditioners
- Leave-In Conditioner
- Curl Cream
- Gels
- Pomade
- Masks
- Hair Oil
- Hair Butter
- Hydrating Mists
- Refresher Mists
- Serums
Men's products
All of the formulations can easily be customized for men’s product, these formulations were developed for men or unisex.
- Baobab Beard Oil
- Making Stable Naturally Preserved Hair Care Products
- Formulating: Building a Formula
- Success and Confidence Making Products
- Using our Tried and True Formulations
- Good Manufacturing Practices
- Manufacturing Equipment
- Product Development
- Adjusting and Customizing Formulas
- Creating a Natural Hair Care Line
- Raw Material Suppliers
- Pre-Market Testing
- Product Containers
- Product Labeling
- Wholesale/Retail Pricing
What makes Our Course different?
We are the only Online Cosmetic Formulation School that offers:

- 1Lifetime Course Access
You always have access and new updates to the course! This course has all the training you need. You can refer to it over and over for answers and to support you as a formulator. - 2Live Group Sessions
The Live Group Session is mentored with long-time Green Cosmetic Formulator Joan Morais, a leading pioneer in the cosmetic industry. Joan started the first online formulation school 20+ years ago.
- 3The Only 100% Vegan and Plant-Based Formulation School
We use plant-based, and 100% vegan ingredients in all the course formulations. - 4The Only Online Formulation School developed and created in California AND the USA
We are the only USA online school accredited with an A+ rating. We train you to become a successful formulator, to formulate and make professional, stable, and effective formulations. We assist students all over the world to source ingredients.
Meet Your Instructor Joan Morais
Hello from Joan
This course is designed for beginners to intermediate learners, providing everything you need to grow into a confident and modern cosmetic formulator. With step-by-step guidance, you’ll learn to create professional haircare products you can use, sell, and build into your own brand. For over two decades as a green cosmetic formulator, I’ve tested countless formulations, equipment, and ingredients so you don’t have to. In this course, I share my tried-and-tested recipes, methods, and insider knowledge, saving you years of trial and error. You’ll gain access to professional techniques, affordable equipment recommendations, and ingredient sources available in small purchase sizes to get you started right away.
I bring transparency, authenticity, and a passion for teaching to every lesson. With patience and dedication, I guide you through the learning process so you can feel confident in your skills and empowered to create. You are meant to do this, take the leap, believe in yourself, and put in the work. Starting out can feel overwhelming, but you don’t have to do it alone. We are here to mentor and support you every step of the way, helping you grow from your very first formulation to building a successful cosmetic brand.
How I Define Natural Cosmetics, Natural Haircare Products
Natural cosmetics are formulated with raw materials derived from nature, renewable plant feedstocks, botanicals, and minerals. These ingredients undergo only minimal and carefully chosen processing methods, guided by green chemistry principles and the latest sustainable, energy-efficient technologies, including biotechnology and bio-based innovations. Every step of formulation is designed to minimize impact on humans, animals, and the environment, supporting a low or zero carbon footprint. We incorporate nutraceuticals-active nutrients such as beneficial vitamins and plant compounds, that provide real value to skin and hair health. To me, natural cosmetics represent green, renewable, and sustainable clean beauty, crafted to promote healthy, nourished, and radiant skin and hair.
— Joan Morais
Higher standard of diploma certification
- 180 Instructional Videos
- 64 Formulas
- Training downloads of formulas, procedures, and text
- 14 Modules
- Private Facebook Community Group
- Mentorship under Joan Morais
- Lifetime Course Access
Upon completion of payment, you will receive complete access to the course and the course training downloads. Start studying in advance to get the most out of the mentored and live Q+A sessions with Joan Morais.
$1,995.00
**You will automatically be enrolled in the next 8-Week Mentored Session with Joan. Details will be sent to you via email prior to the start of the mentored session.
Digital Return Policy
Last updated July 8, 2026
This policy applies to payment plans for Professional Formulation Courses.
If you enroll in a Professional Formulation Course using a payment plan, course access is granted only after all scheduled payments have been completed and the course access date has arrived.
We do not release partial course access, individual modules, downloads, formulas, videos, or training materials while a payment plan is still in progress.
There is no additional fee to enroll in the payment plan. However, if you choose to cancel your payment plan before course access has been granted, a $140 administrative processing fee will be deducted from the amount paid.
Any remaining balance will be refunded to the original payment method when possible.
Once all payments have been completed and course access has been granted, the purchase is final. Because the course includes immediate access to digital materials, formulas, downloads, videos, handouts, and training content, no refunds, credits, or cancellations are available after access has been provided, except where required by law.
By enrolling in a payment plan, you agree to complete the scheduled payments unless you cancel before course access is granted.
Please refer to our Terms and Conditions for complete information.
Last Updated July 8, 2026
DIGITAL ACCESS AND RETURN POLICY
Our courses, classes, videos, handouts, eBooks, downloads, and training materials are digital products. After purchase, access is delivered immediately or according to the course access schedule stated on the product page.
Because digital products cannot be returned once access has been granted, all digital product purchases are final and non-refundable, except where required by low or approve by us in limited circumstances.
Before purchasing, please review the course or class description and the course curriculum carefully so you understand what is included. We are happy to answer questions before you enroll.
We do not offer refunds because a customer changes their mind, feels the course is more detailed than expected, does not have time to complete the course, has already accessed or downloaded the materials, or decides not to use the training.
We are committed to supporting you. If you have trouble accessing your course or digital product, please contact us at info@joanmorais.com so we can help.
Limited exceptions may include duplicate purchases, billing errors, unauthorized transactions, or a technical access issue that we are unable to resolve within a reasonable time.
FAQ's
The course includes training on textured hair types, including 3B, 3C, 4A, 4B, and 4C hair.
You will learn formulation considerations for curly, coily, kinky-curly, and tightly textured hair, including Type 4 textures.
The course also includes formulas designed for textured hair needs, such as moisture, conditioning, curl definition, softness, manageability, scalp care, and styling support.
The course covers a wide range of hair types and textures, including fine hair, coarse hair, wavy hair, curly hair, coily hair, kinky-curly hair, and textured hair.
You will learn formulation considerations for different hair needs, including moisture, conditioning, softness, manageability, curl definition, smoothing, scalp care, and styling support.
To receive your diploma certificate, you will need to complete all of the lessons in the course and pass the final assessment.
Once you have completed these requirements, your diploma certificate will be issued online. You can then download, print, and frame it to celebrate this important milestone and accomplishment.
Your diploma represents the time, dedication, and skill you have developed through the course.
You will receive access to the course and training materials immediately after full payment is received.to the course and course training materials immediately after full payment is received.
Once your order is complete, you can log in to My Account on JoanMorais.com and go to View My Courses to access your course.
Yes, the course is designed to give you the formulation knowledge, skills, and guidance needed to create your own natural hair care or skin care products.
You will learn how to formulate products, understand ingredient function, follow proper formulation methods, and develop products with more confidence and professional skill.
Many of our students use the course to begin creating their own hair care or skin care lines, while others use the training to improve existing products or expand their brand.
Please note that each student is responsible for completing appropriate product testing, following Good Manufacturing Practices, and meeting the cosmetic regulations for the country or region where their products will be sold.
The Guided Professional Formulation Courses are 8 weeks long.
During the 8-week guided period, you will receive weekly guidance to help you move through the course step by step.
You also receive lifetime course access, so you can complete the course at your own pace and continue reviewing the lessons and training materials whenever needed, for as long as the course remains available.
Yes, you can absolutely start as a beginner with no prior formulation experience.
Our Diploma Certification Courses teach you step by step how to make and formulate professional natural hair care and skin care products. The training is in-depth and designed to help you understand ingredients, formulation methods, product development, and how to create stable, effective products.
Our students range from beginners to intermediate and advanced formulators. Many students join because they want to start their own natural hair care or skin care line. Others already have a product line and want to improve their formulas, add new products, or take more control over their manufacturing.
You do not need prior experience to begin. The course is designed to guide you from the foundation into professional formulation skills.
The course provides information, instruction, and guidance to help you understand how to formulate safe, stable, and effective products for the market.
You will learn about important professional practices, including Good Manufacturing Practices, also called GMP, and pre-market testing. These steps help confirm that a product is properly made, stable, and suitable before it is sold.
While the course gives you the formulation knowledge and professional guidance needed, each student is responsible for completing the appropriate testing, following cosmetic regulations, and meeting the requirements for the country or region where their products will be sold.
The Professional Formulation Courses are self-paced, so you can study on your own schedule.
During the 8-week guided course period, you will receive a weekly email to help guide you through the course modules. If you would like to complete the course in 8 weeks, we recommend following the weekly schedule and reviewing the suggested modules each week.
You may also work ahead or take more time if needed. Each student can choose the pace that works best for them.
You will have lifetime course access, so you can continue reviewing the lessons and training materials after the guided period ends.
The course also includes eight Module Reviews to help you review and reinforce each group of modules.
Yes, you can take the course if you live in another country. We have students from all over the world enrolled in our courses.
The course includes many resources, and we do our best to select ingredients that are commonly available and easier to source. You can also research raw material and cosmetic ingredient suppliers in your own country, as well as suppliers in other countries that may ship to you.
If you are unable to find a specific ingredient, we can help guide you with possible substitutions when needed.
The formulation training is taught in a way that can be applied internationally, so you can learn the principles of natural cosmetic formulation no matter where you are located.
Yes. The course includes downloadable materials such as formulas, procedures, lessons, and supporting resources.
These materials are available inside your course account. We recommend saving the downloads to your downloads or computer and printing them if you would like a physical copy for your personal use.
Yes, you will learn how to formulate and make natural hair care and/or skin care products.
The course lessons are in-depth and designed to teach you the foundations of cosmetic formulation, including how ingredients work, how to create balanced formulas, and how to make products step by step.
You will learn both the theory and the practical methods needed to create natural formulations with more confidence, skill, and understanding.
Yes, we do use preservatives when they are needed, especially in water-based formulations.
Preservatives are very important because any formula that contains water can grow bacteria, yeast, and mold if it is not properly preserved. A water-based cosmetic product without a preservative is similar to leaving yogurt unrefrigerated and hoping it will stay safe. It can become contaminated and unsafe to use.
Our goal is to teach students how to create products that are safe, stable, and suitable for consumers. In the course, we educate students on preservative systems and how to use them correctly in natural formulations.
The preservatives used in our formulations are accepted by natural standards such as ECOCERT and COSMOS. We also teach about preservatives derived from renewable sources, including plant-based sources, and how to choose appropriate preservation systems for different types of products.
Our formulations use high-quality cosmetic raw materials and ingredients that are carefully selected for natural, vegan, and cruelty-free formulation.
The ingredients may include plant-based oils, butters, waxes, extracts, humectants, emulsifiers, surfactants, thickeners, active ingredients, and preservatives used in natural cosmetic formulation. Many of the ingredients are selected with a focus on renewable, bio-based, biodegradable, and sustainable options when available.
Most of the main ingredients used in the course can be sourced from cosmetic ingredient suppliers in many countries. Because students are located around the world, ingredient availability can vary by country and supplier.
We do not provide one fixed ingredient shopping list for every student because there are often ingredient options and substitutions depending on where you are sourcing from. The course teaches you how ingredients function, so you can better understand how to select appropriate ingredients and make substitutions when needed.
The course includes an Equipment Lesson that explains different equipment options based on the level and scale of production you want to work toward.ment
The equipment is organized into four levels:
Level 1: Kitchen Equipment
For beginners, small batches, and those just starting out.
Level 2: Lab Equipment
For formulating, testing, and small production.
Level 3: Medium Batch Production
For larger batch sizes, around 42 pounds, 5 gallons, or 19 liters.
Level 4: Manufacturing Lab Equipment
For larger-scale production using professional lab and manufacturing equipment.
You do not need to purchase expensive equipment before starting the course. Many students begin with common kitchen equipment or basic lab tools, depending on their goals and budget.
We recommend learning the course material first before buying equipment. The course will guide you through different equipment options, resources, and considerations so you can decide what makes the most sense for your formulation goals and the scale you want to start with.






Annilus Erlande (verified owner) –
This course is absolutely amazing! The information is detailed, well-organized, and easy to understand. I learned how to formulate professional natural hair care products from scratch and gained the confidence to create my own product line. The instructor explains everything clearly, and the support is outstanding. I highly recommend this course to anyone serious about natural hair care formulation.
Rahel Aregawi (verified owner) –
I havea good experience with Joan, the class is a game changer for me. I recommend this class either you are biggner or a pro!
Anna-lisa (verified owner) –
Very happy with the detailed study material (yet still beginner-friendly), business start up guidelines and industry specific GMP example templates. Above all, Joan and team are just really nice people. I would highly recommend this course.
HATEGA KANSIIME (verified owner) –
What a wonderful class! this class taught me to be confident in myself, it is so easy to follow all the lessons. The formulas are straight forward and easy to replicate on your own. Joan is a great teacher. I could tell she loves what she does. Thank you so much.
Deanna Doyle (verified owner) –
“One of the best investments I’ve ever made. Ms. Joan takes her time and thoroughly answers every question. The course is easy to follow, not overwhelming, and packed with valuable information.”
Alysa Lum (verified owner) –
This course has been very helpful and informative which allowed me formulate hair care products better.
Monika Kililwa –
This was a wonderfully class I learned a lot and I am still learning. Taking this class was not a mistake but a life changer .
Latoya Newman –
This was a great class! I learned so much. Joan is a wonderful teacher.
Antoniqua –
I had such a great time going through this course. I am an aromatherapist turned business woman. I have my own skincare line and decided I wanted to add hair products to my line and taking this course allowed me to better understand how different products react with the hair in various environments allowing me to create products to expand my business line. Joan was great and really was transparent and went above and beyond what I expected.
Angeline Boyd (verified owner) –
This was an amazing class and training to add to my over 20 years of experience as a licensed cosmetologist! I have previously taken formulation class a few years ago in skincare; learning with Joan surpassed this training. I was pleasantly surprised with the wealth of knowledge that was shared about multiple hair textures, current product comparisons, and even basic herbalist training. I am to use the new information in my current line that I have been developing.
Patricia Germain (verified owner) –
I have just finished taking the hair care formulation courses. I must say it was an amazing experience, i love everything about it. when i signup for the course i did not know what to expect. The course went above and beyond my expectations. Joan Morais is an amazing teacher who have a vast knowledge of hair care formulation and very passionate about her job. I learn so much in this course and i am very excited about my future formulation hair care. I am very grateful to Joan and to have the opportunity to learn from her. Taking her course was a great investment for my future business in hair care formulation.
TaMyesha White –
This was an excellent class I learned so much .I’m so happy I took this course Mrs. Joan is great teacher!
tania –
Joan and the whole team at Joan Morais Cosnetics school have been so kind, knowledgeable, and helpful in the process of learning about personal care product formulation. The set up of the course is wonderfully organized and broken down in such a great way that makes it easy to understand. The guest lectures and live zoom sessions have also been so incredibly beneficial to my learning. What Joan has created has been a gift to anyone who loves cosmetics and wants to build their own brand I am truly touched by her dedication to this company along with the hard work of the rest of the team. You are all such humble, thoughtful, and kind individuals. I have heard Joan mention that it was her life’s dream to start an online cosmetics school and I just want you to know that as a student I can feel that to be so true that this is your life’s work through the love and dedication put into the courses. I can’t say enough good things and for the price you are truly given so much you can feel her love and passion for teaching throughout the courses. I could go on and on it is just incredible. Thank you Joan Morais Cosmetics School!
Justice Rivera (verified owner) –
I loved this course so much! I feel so empowered now with the wealth of knowledge I was able to gain by the information provided by Joan. Simply amazed at how much was shared and honestly learned so much more than I anticipated! Exceeded my expectations and so excited to embark on my formulating journey!
Margaret Brown (verified owner) –
This class was full of information. I believe that experience is the best teacher and it was such an honor to learn from Joan’s first hand account with all the formulations, ingredients and recipes. It’s a great investment knowing that you have lifetime access to the course. Always having a reference point when you need one. Bet on yourself and take the course!
Shelea scott –
This will be my second time taking the haircare formulation course I must say the best. I love how you get lifetime access. I can go back and reference different topics in hair.
Shelea scott –
This will be my second time taking the haircare formulation course I must say the best. I love how you get lifetime access, some courses when you are done you get 90 days ; Joan’s course. I’m able to go back and look at the material to reference off of. I’m starting my haircare business next year, so so excited. I love the fact that the course talks a lot about natural hair. This is number one for sure when learning about formulations!
Tenille Pierre (verified owner) –
For the first time I am at a loss for words. The Professional Formulation Natural Haircare Course really exceeded my expectations. Prior to taking this course, I had zero knowledge and experience and now with the wealth of information that I am privy to, I feel so empowered, driven, confident and motivated.
The course is well structured, easy to understand and interesting in my honest opinion. I love the fact that Joan always updates the course with new formulations and current information. I really enjoyed the Q&A sessions as well, as it expanded my knowledge even further. Joan goes all out to make sure that you understand and answers all your questions thoroughly (and trust me , I had a lot lol). I love learning :) She is really a dime a dozen. One of the few who truly cares about her students, doesn’t withhold information and is so humble, compassionate and extremely knowledgeable to say the least. I aspire to be like her. I would also like to thank Michelle and the rest of the team. Michelle was very efficient and prompt when responding to emails. I have now signed up for the Professional Formulation Skincare Course and a lot of the lab classes. I always say that you can’t put a price on education. Thank you Joan for putting this course together. I hope to be a good representation of this school ❤️
Zamaris M Flores Soto (verified owner) –
If you want full knowledge about Hair formulations, the Pro Hair Course from Joan Morais School is the best option. She offers everything you need to understand in depth about hair and accordingly to each Hair type; many formulations that you can customize. Joan’s transmits her knowledge easy to understand, she explains step by step all formulations and explanation of each ingredient of them (she provides high quality ingredients and alternatives). Pro Hair Course is an extensive course, complete with many resources. The Zoom-calls video recordings will be available if you are a busy person. (for any question, you can send an email prior to the call and Joan ensures to answer all questions that she receives via email). I took the Pro Skin Course also, and I have to say that I am completely satisfied with both courses. Also, the Specialty Classes (Lab Classes) are amazing for personal use or line of products.
I will pursue everything about Joan Morais School and/or activities in the future since she is amazing in everything that she does!!!
Rose Dardaine (verified owner) –
It was a pleasure meeting you, Joan, and thank you for the immensurable knowledge that was imparted. The experience gained will be with me a lifetime. Knowing for sure what is in a product that you use is priceless. I have no reservations recommending your courses.
Jaci Malcolm (verified owner) –
So much more knowledge than I thought would be taught, a great run layout of materials – life long cheat sheets!
Lucy Muchiri (verified owner) –
Lucy Muchiri
I appreciate the knowledge and experience you shared with us. I can now make my own natural products. I can recommend this course to anyone .
Thank you Joan .
Oyin Onarinde (verified owner) –
This formulation class has really helped me to go from learner to a Pro. I recommend this course a 100% to anyone searching for a natural hair care course
Dedevi Akakpovie (verified owner) –
Am so happy I took this classes, I didn’t believe it at first but all the lives and video end up built a strong confidence in me. Thank you so much Joan . I highly recommend this class
Nancy (verified owner) –
As many others who were newly embarking on the journey of entrepreneurship and was running into a lot of hiccups ;while formulating products for my unisex natural hair care line. I took a leap of faith in purchasing this course I had never heard of Joan’s school but I am so glad that I am now an alumni . This course has been an absolute blessing the information that is provided in the course is priceless it has saved me from so much headache, frustration, endless hours of research and wasted time. I finished the course back in May and have been repeatedly coming back as my main resource of trusted information for everything I need. Joan and her staff goes out their way to assist in anyway they can and are so informative. If you’re looking at the price tag wondering if its worth it , it is! If you believe in your business, your brand or dream look at this as the investment that keeps on giving. You will learn so much and be so happy that you took the course I know I did! Blessings to you and your business I pray we all gain major success and elevation.
Yanick Josey (verified owner) –
I’m so glad I took this course. I love the videos how she thoroughly explains what she’s doing and why. At first I was hesitant to take this online course because I just learn better in the class room but I actually did well with online, I think because of all the lives and videos. My money was well spent. I plan on purchasing a membership with the lab. I’m sure I will become a successful formulator
GALAH POWELL (verified owner) –
This course was exactly what I had been searching for. It was affordable, comprehensive, well written with examples, with live questions and answer sessions. Joan was extremely knowledgeable, very responsive to questions, and explained in a way that beginners like myself could understand. The course material was just what I needed. This has been a great educational investment for me and I wish that I had found this course long ago. The course spoke to all hair types especially drier hair types. I really can not say enough about this course! I will continue my hair care learning journey with Joan. Thank you so much for having the insight to create a course that speaks to us in a way that we can truly learn! You are truly an inspiration.
Alexus Haynie (verified owner) –
I am so grateful that I took the leap of enrolling in Joan’s Natural Hair Formulation course. I looked at various courses but was always drawn back here and I’m happy that I was. Joan’s course is full of valuable information and her tutorials and Q/As really take the course to another level. Joan took the time to answer all of my questions and even took it further with examples to help me better understand. You can truly tell that Joan loves what she does because she & her daughters have created an excellent course! I strongly recommend enrolling in Joan’s cosmetic school you won’t regret it!
Nihal ElMasry (verified owner) –
One of the best course I’ve attended! very informative and detailed, without a missing info left out! Joan is very helpful, and always answering all our questions. She helped me a lot navigate through the ingredients and the formulations developments since I’m from Egypt. I’m so excited to start launching my new line, and I will for sure consider joining the Formulators LAB. cause it’s the best educational investment I’ve made! Thank you Joan very much!
Betina Moreau (verified owner) –
I absolutely loved the class Joan is very thorough in her explanations, i highly recommend this course.
Julie Olistin (verified owner) –
I started making hair care a year ago and wanted to expand my knowledge. I searched online and found this course and I can honestly say that taking this course was a great decision! There were a lot of things that I didn’t know until I took this course. Thank you Joan for creating this course to help artisans like me!
Kadri Tonismann (verified owner) –
I am hairstylist with a dream to make hair products for my salon practice and clients. I am very impressed and inspired by Joan Morais dedication, professionalism and positive outlook. I have not yet tried to make any of the formulation, but certainly I gained a lot of trust, that these formulations are her very best plus she gives good hints on how to experiment and create your own formulas. I believe, Joan Morais has dedicated more then enough of her time and passion to deliver her very best expertise and She truly has become a master formulator of natural hair products. I am looking forward to setting up my home lab and making hair care products for my clients. I am full of gratitude! Great course!
Chana Saintil (verified owner) –
Thank You so my Joan ! I can make any formulation now , I Highly recommend this Course to anyone who want to make they own Vegan hair products. You’re the best????
Clare K (verified owner) –
Thank you Joan. As I mentioned at the beginning, my friend introduced me to your course and this was a blessing. Your course covers ALL the subject matters I was struggling with such as PH measurements knowledge, preservation just to mention a few. I learnt more than I expected when I started. So many formulas to practice with and change to our very own. I’m starting slowly and cannot wait to launch my own business “Afro Natural Curls” after your course. I will definitely recommend this course to my friends and family members.
Lydie Nganga –
i’m so happy that I took this professional natural hair care course. Everything was easy and clear to understand, Joan is a wonderful person, she answered all our questions with a smile on her face. I appreciated you so much and you’re such a true blessing for others. I’ve been a hairstylist for 15 years and finally now I can formulate my own products which will boost my business again. Thank you so much Joan for sharing your knowledge with us, this means a lot to me.
ashjan suliman (verified owner) –
Amazing course very clear and detailed. I can now make my own natural hair products and no need to buy from market ..Joan i love you from my heart you are so kind .
Sipokazi –
I would like to know how much is the course and how long does it take to finish studies. I am Sipokazi in South Africa.Please give amount in South African Rand.Thanks
Joan Morais (verified owner) –
Hello,
You can find more information on the courses here https://joanmorais.com/product-category/classes/certification-courses/. I don’t know what the conversion rate would be for South African Rand. You can take as long as you need to finish the course.
S. White (verified owner) –
Amazing course very clear and detailed. I would definitely recommend to anyone. Many formulations for kinky hair types plus great video’s.
Angelique Dubois (verified owner) –
Bonjour , j aime beaucoup les classes en ligne de JOAN ..cette personne est vraiment très douée et passionée …
merci pour votre inteligence ..quelle joie d’avoir apris avec Joan .
Thank you i really appreciated and enjoyed this Cosmetics school , Joan is a true perfectionist …and Michelle is very fast with email when we need something !
Angelique Dubois
Marrina Jackson (verified owner) –
This course covers everything you need to start your own business and provides you with the proper knowledge about all hair types. I love that you receive valuable resources, formulations, demo videos, thorough lectures, and testimonials. Not only that, you get lifelong access to it all + additional updated information. Im so glad I found this course and would highly recommend it to anyone wanting gain more knowledge about hair care and formulating. Thank you!
Rose (verified owner) –
This is not the first time to purchase courses or books from Joan Morais. She always makes courses more updated and uses the most cutting edges ingredients. In the Hair Pro Course I really get a lot of information, it’s a rich juicy course, she has always new formulas to add to thrive her students. I knew, through her course, new ingredients and new world of formulations. I’m really fan of all the course content especially certain recipes such as the The detangle one which I didn’t find anyone in natural world use this natural method as they instead use bad synthetic ingredients and the old methods. She always provides us with new methods & new techniques. We can say that she ulters the ordinary ingredients into a new ones through her special methods & techniques. Joan is really very unique.
Jane Paul (verified owner) –
Great and comprehensive course by a professional trainer. Joan does such an amazing job and explains steps clearly. Further, she provides the resources needed to start formulating. Being able to make natural products for my family and friends has been awesome. I highly recommend this course . Thank you Joan!
Charity (verified owner) –
This course gave me confidence in formulating products. Joan is thorough and very detailed. I also like the fact that, even after a few years of being a student, I can still email her team and get a response.
Aminah Lawson –
When I signed up for this course, I was ready to increase my understanding on formulating. Everything I learned with Joan Morais Cosmetics School has given me the confidence to not only formulate but to also function as a product manufacturer. I would definitely recommend this course to other upcoming formulators that need more insight in how to develop products.
Yacine Sene (verified owner) –
I have been making so many mistakes making hair products until I decided to take the course with Joan. I couldn’t believe I can make professional hair products. I have learned a lot with this courses. Now I am making great products that my clients love so much. Thank you for taking my business to the next level.
Iram agha (verified owner) –
A divine experience learning about natural hair care product. Miss morais make it so easy and an enjoyable task. I loved her style of mentoring and teaching . She is very concern about her students and try to help them understanding each and every detail. Five stars for sure . ;)
Tricia K Lewis (verified owner) –
Joan Morais is an amazing instructor. I started my business during the beginning of covid and I just wanted proper training to run a business and to learn more about natural hair care formulations. This is the best decision I have made for myself and brand. She gives you all the tools to make an effective formulation, but she provided you information about tools ,equipments and other amazing essential oils to use to make consistent and effective products. In addition she teaches you good manufacturing practices. I encourage everyone to join her class. I am looking forward to joining her monthly subscription class soon.
Naomi Joseph (verified owner) –
Joan is a thoughtful instructor and very encouraging. The course was valuable. I can say that my money was well spent. Now, I feel confident in my ability to formulate my own hair products. I would highly recommend Joan. You can see that she has a passion for what she does, and she puts a lot of time and effort into this course.
BriAnna Fuller –
I found this course on a whim online and it has been the best decision. Joan knowledge and willingness to help other succeed and thrive in this business is so passionate. I love that no question is too small or simple for her to answer. The information is understandable and and she provides resources to no end. I appreciate the effort and hard work she put into making this course so that I can live in my purpose. Thanks Joan!
CLAUDIA SARACIN (verified owner) –
I took a few courses till now, but Joan is in my heart. She is so kind and caring and she can explain in detail all you need to know.
I really appreciate her amazing lifetime work and I am so grateful for what I received in this course.
I recommend any course taught by Joan!
Joelma Lourenço (verified owner) –
Doing this course was an old dream that came true, there is so much value added to this course, the interaction and support made easy through the facebook group, all the information is given with so much kindness, Joan really does it with passion, i could feel it in every module, having lifetime access to the course that is updated regularly is just amazing and shows Joans interest in our continuous growth, i have learned so much already, thank you.
Sonie Hare (verified owner) –
Joan is incredibly knowledgable, kind, and supportive. This course was amazing and has so much value to offer. I couldn’t say enough good things. If you are looking to make your own products or sell them you need this course. 10/10 from the content, support, and creator!
Ocean (verified owner) –
I really enjoyed learning about all of the many topics and modules in this course to the many video demonstrations. It’s very thorough and if you have questions they will be answered. I am so happy I ran across this site simply doing a Google search. The instructor, Joan Morais, is very professional, has a very kind heart, and has the patience of an angel. I started the program not knowing anything about hair ingredients and now I have a much better understanding of the ingredients for making my own. You will be very satisfied with what you learn by the time you take your final exam.
Antonia Silva (verified owner) –
I enjoyed this course, cover Afro hair, this is hard to find!
1:1 and live sessions very helpful I recommend this course to everyone interested in craft natural hair products. Joan is a lovely person on my 1:1 she was very supportive there are so many formulations on the manual to address different types of hair which is brilliant. Thanks, Joan:)
Valeria Galarza –
This was the course I needed to boost my confidence in making natural hair products. Joan made this journey easy to understand. Her passion is felt in every lesson and it’s been such a joy learning from her. I’m very excited to apply everything I learned. Thank you, Joan!
Aminah Lawson –
I signed up for this course to build on the foundation I have as a formulator. This class truly helped me to understand the building blocks of how to develop and formulate a product. Now when I see a product I have a clearer understanding of the list, and I know how to apply that understanding to my own process. More than anything, because of this course I believe that I have the wisdom and insight to create anything I can think of.
Symonia Montgomery (verified owner) –
I am extremely grateful I found this class. Joan takes you step by step through the process. She doesn’t just give you the material she makes sure you understand the material. In addition she lends her own time to help you achieve your goal as a bonus while only asking in return that you put the information to use. Thank you Joan Morais for helping to extend my product line.
Denise Shattuck (verified owner) –
Joan does an amazing job with explanation of ingredients, how to use them and hundreds of formulations to try. It was more information I could absorb in my first semester, so I will pour through it all again. This is a serious, intense course for someone interested in opening their own skin or hair care line. I highly recommend it!
oluwadamilola monehin (verified owner) –
I appreciate the thoroughness of the videos. Joan makes it simple ( once you know the items i guess) to produce the desired marketable items you want. I wish Joan the very best in life and thank her for sharing her knowledge and experience. God Bless
Salena Lawson (verified owner) –
I took this course after stalking it online for some time and I am so glad that I did – it’s very comprehensive. Joan is an excellent teacher. She knows her stuff and is very interested in her students learning the ins and outs of formulating. She’s mindful that we aren’t all chemists and is able to convey the information in a way that we can all process. I would recommend this class to ANYONE interested in product making for themselves or for a business.
Cory Varona (verified owner) –
If you are serious about making a natural and safe Hair care product, this is the course for you. Joan is an excellent and knowledgeable instructor. I have no background in Science and this course allowed me to understand terms and practices to successfully make hair products. I loved how important safe and natural driven products are for Joan, which made me appreciate the importance of all plant based products. I enjoyed the class very much. Thanks Joan!
Francine Wilson (verified owner) –
This course is exactly what I was looking for. I love how thorough the content is. Joan is very knowledgeable and gives you all of the information needed to succeed in making your own natural hair care products. This course goes beyond formulating products. I love the fact that I can review the materials anytime I want. I highly recommend this course!
Gifty Serbeh-Dunn (verified owner) –
Excellent course! Comprehensive, systematic and delivered perfectly. I would recommend this course anywhere, anytime! I learnt a great deal. I love how Joan takes the mystery out working with natural ingredients.
Thanks Joan for an excellent job. You have given me much confidence to launch my product line.
eva duarte –
I love the whole experience, the videos, explanation and information. They are quick to respond when you have questions or concerns. The resources and suppliers, references and all the content really
useful.
Gashen Humphrey (verified owner) –
Love how specific instructions were given to make various products that will focus on my hair texture and those I want to reach. Will definitely recommend to others!
Mary Kitchings (verified owner) –
I’m really happy that I took this course. It’s so funny because I seen it a few times and didn’t have the money to take it the 1st and 2nd time I seen it. Then I came across it again for a 3rd time and was like I have to take this course. I felt like it was destine for me to take this course so I did. Joan was very helpful to use girls with our questions. I didn’t have many (not that I knew everything) lol but when I did asked a question she was right on time w/answering back. I enjoyed the video’s and the information that was given for the course, ingredients, where to purchase the supplies, and just all the knowledgeable information that was provided. I encourage any and everyone who is looking to have their own natural hair care product to take this course. You won’t go wrong. Also when you get discouraged or feel like you can’t do this just listen to the inspirational stories at the end being an entrepreneur isn’t easy but if you put your faith in God anything is possible. Thanks Joan for everything.
Krystal Crawford (verified owner) –
I couldn’t have thought for a better comprehensive course on haircare making products. I am pleased and cannot wait to get to work.
Abiola Adeniji (verified owner) –
This is an amazing course. #thumbs up
Inas ELMAALAWI (verified owner) –
This course has met my expectations. Joan again teaches the most cutting-edge ingredients in a professional way, using only natural ingredients. what I really love it that she never use a lot of surfactants in one recipe which we can see it in commercial shampoos, she makes it simple & gentle yet effective.
this is the most course I can really consider it natural, because there are courses that called this for themselves but they use ingredients such as polysorbate, silicones & synthetic ingrdients.
when you, Joan, called this course Pro Hair Course, you was absolutely right.
GRACE YOON (verified owner) –
I am an Aromatherapist from Australia and first of all I would like to say a big thank you to Joan. Your class was excellent, it was comprehensive and very systematic. I was especially impressed with the worksheets you have made which was very detailed and easy to follow. Thank you once again and I can highly recommend this course to anyone from anywhere.
Selina Gooding –
Absolutely amazing..so much information to digest but Joan makes it look effortless. The videos are easy to follow and with the diverse formulas there is something for everyone. Love the hair butter formula and look forward to sharing my creations with friends and family
Cinda Kavurt (verified owner) –
Amazing information and easy to follow videos. Joan’s passion for what she does is evident in the caring manner in which she teaches and provides timely feedback to students. Anyone wanting to learn skin and hair care product making should start at JoanMorais.com!
Ann Johnson (verified owner) –
Joan is an awesome instructor. She is extremely knowledgable about the craft of making natural products for the body and hair. I would recommend any course taught by Joan to anyone serious about natural product making.
Inas ELMAALAWI (verified owner) –
This is the most comprehensive professional hair course I ever seen. it has a lot of wealthy information,it has the cutting edge natural surfactants on the market, it has a lot of videos. I rally like it. it rally met my expectations.
Tiffany Perez –
Love how there are many formulations for dryer hair types in this course. I have curly dry textured hair and used Joan’s formulations to address my concerns that work amazing. I can now make my own natural hair products and no longer have to buy others from hair supply stores. :)