FREE Natural Shampoo Formulation Class

Learn how natural shampoo is built—so you can stop guessing and start formulating with confidence.
Inside this free beginner class, you’ll learn shampoo purpose, hair types 1–4, the key ingredients in a natural shampoo base, and how a gentle shampoo formula is structured.

$0.00

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Free Beginner Natural Shampoo Class

Learn how natural shampoo is built—so you can stop guessing and start formulating with confidence.

Class Begins on 1/14/26 • Beginner-friendly • No experience needed


What You’ll Learn in This Free Class

This free class introduces the real foundations of shampoo formulation—without overwhelming chemistry.

By the end, you’ll understand:

  • The true purpose of shampoo (and why it’s more than “soap for hair”)
  • How hair types 1–4 influence shampoo needs
  • The core ingredient categories in a natural shampoo base
  • How to read a beginner formula and understand what each ingredient is doing
  • How gentle surfactant blends work in a professional-style formulation


This Class Is Perfect For You If…

  • You’re new to cosmetic formulation and want a clear starting point
  • You want to make plant-based hair products with structure (not DIY guesswork)
  • You’re interested in hair care product development or launching a brand
  • You want to understand ingredients and build real formulation skills

This class is not required to have a lab or advanced experience. It’s designed for true beginners.


What You’ll Get (Free)

  • A beginner-friendly training on natural shampoo formulation foundations
  • A simple shampoo formula framework and cold-process method (beginner level)
  • Clear explanations of the purpose of surfactants, slip agents, humectants, extracts, thickeners, and preservation
  • A next-step roadmap to continue into professional training


Class Lessons

Lesson 1: Welcome to Natural Shampoo Formulation

  • What “natural shampoo” really means
  • Plant-based vs conventional shampoos
  • The role of science in natural formulation
  • What this beginner class covers (and what it doesn’t)

Lesson 2: The Purpose of Shampoo

  • Cleansing the scalp vs cleansing the hair
  • Removing buildup without stripping
  • Types of shampoo systems and why they matter

Lesson 3: Hair Types (Beginner Overview)

  • Hair types 1–4 (straight to coily)
  • Fine, medium, coarse strands
  • Dry vs oily scalp
  • Why one shampoo doesn’t work for everyone

Lesson 4: Shampoo Base Ingredients

  • Surfactants (primary + secondary systems)
  • Slip and smoothing ingredients
  • Humectants
  • Botanical extracts
  • Thickeners
  • Preservatives (why they’re required)

Lesson 5: Beginner Shampoo Formula (Simple + Gentle)

  • How ingredients come together into a real shampoo base
  • Why surfactant blends are gentler than “one surfactant shampoos”
  • How slip is added without heavy conditioners
  • Why preservation is non-negotiable
  • Why this is a starting point, not a finished professional product

Lesson 6: Continue Your Formulation Journey

  • What’s possible with professional training
  • How to customize for different hair types and scalp needs
  • Understanding pH, testing, and adjustments
  • Building a professional-quality product line


Instructor

Joan Morais

Director + Instructor
Joan Morais Cosmetics School + The Formulators LAB provides professional education in natural, plant-based hair and skin formulation—helping entrepreneurs and formulators create safe, effective products with confidence.


Why This Free Class Matters

Most people start with recipes. But professional results come from understanding:

  • ingredient function
  • formula structure
  • how to adjust for real hair needs

This class gives you the foundation—so you can build real skills from here.


Ready to Join?

Sign up below to enroll in the Free Beginner Natural Shampoo Class.

By signing up, you’ll also receive helpful formulation tips and updates from Joan Morais Cosmetics School. Unsubscribe anytime.


FAQ

Is this class really free?

Yes—100% free.

Do I need formulation experience?

No. This class is designed for beginners.

Do I need special equipment?

No. This is an educational training designed to help you understand the foundations before going deeper.

Will I learn a full professional shampoo formula?

You’ll learn a beginner shampoo structure and how the ingredient system works. Full professional customization, pH control, testing, and advanced systems are taught inside the Professional Course.

What should I do after the free class?

If you want to formulate professionally and create customized products for different hair needs, your next step is the Professional Natural Hair Care Formulation Course.

Start Here. Build Confidence. Keep Going.

Join the Free Beginner Natural Shampoo Class and learn how natural shampoo is built—step by step.

Sign up now to reserve your spot—it’s completely free!

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