Hair Styling Product Guide

A Guide to Styling Product Formulations in The Formulators LAB and the Professional Natural Hair Care Formulation Course

In The Formulators LAB you’ll learn in-depth hair formulating skills in the individual formulation classes and in the Professional Natural Hair Care Formulation Course, you’ll go beyond cleansing and conditioning to discover how to expertly formulate high-performance, professional-quality styling products for textured, curly, wavy, coily, straight, and loc’d hair. Styling is a critical part of any hair care routine, it shapes the final look, protects from damage, defines texture, and supports the longevity of styles. Styling products help to repair damaged hair and hair breakage.

Below is your comprehensive guide to the styling product formulations available in the course. These products are carefully designed using plant-based ingredients that deliver performance without compromising hair or scalp health. Combine these products to customize for your hair type, learn about Product Cocktailing.

Hair Styling Product Guide

Hair Mousse

Formulation in Class: The Formulators LAB

Lightweight volume + curl definition in a fluffy, non-sticky foam.

This lightweight, water-based hair mousse delivers soft, flake-free volume without stickiness or residue. Designed for use in a foamer pump, it skips traditional propellants for a clean, eco-friendly application. The airy foam instantly lifts fine, flat, or dull hair, boosting volume, shine, and curl definition. Ideal for straight, wavy, curly, and coily hair types, it enhances wash-and-go styles with a smooth, non-greasy finish. Powered by plant-based ingredients, including a clinically proven plant protein for volume and shine, a plant polysaccharide for lasting hydration, and a natural silicone alternative for a light protective layer, this high-performance mousse leaves hair fuller, bouncier, and beautifully defined.

Suggested Usage
Pump a small amount of foam into your hand and apply to damp hair, starting at the roots and working down to the ends. Use your fingers to evenly distribute the product throughout the hair. Style as desired, scrunch to define curls, braid or twist for texture, or blow dry to boost volume. Air dry for a natural look or diffuse for added fullness.

High Gloss Detangler

Formulation in Class: The Formulators LAB

Detangle, smooth, and shine—all in one silky spray.

This high gloss detangler is a lightweight, leave-in spray designed to effortlessly detangle, smooth, and protect the hair. It instantly enhances shine, tames flyaways, and reduces static, leaving hair soft, manageable, and radiant. Ideal for all hair types, curly, straight, coily, or wavy. It’s especially effective for dull, tangled hair, split ends, and flyaways. Formulated as a silky emulsion, it features plant peptides for added gloss, powerful humectants for lasting hydration, and a plant-derived conditioning agent that improves combability and overall hair feel.

Suggested Usage
Spray onto towel dried or wet hair. Comb through hair. Style your hair as usual. Use for daily use and to refresh hair. It may be used on dry hair to seal in moisture, smooth and add shine to hair.

Hair Serum – Anti-Frizz

Formulation in Class: The Formulators LAB

Silicone-free serum for smooth, frizz-free shine.

This luxurious, silicone-free hair serum is designed to smooth, soften, and tame frizz while protecting hair from heat and humidity. With a silky, lightweight oil texture, it enhances shine, detangles strands, and helps prevent breakage and split ends. Perfect for curly, straight, coily, or wavy hair, this serum strengthens and protects without buildup. Powered by innovative plant-based silicone alternatives, it delivers a sleek, polished finish while supporting healthy, resilient hair.

Suggested Usage
Dispense one pump into your hands, rub together, and apply evenly to clean, damp hair before blow drying or air drying for a smooth, shiny finish.

Hydrating Mist

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Daily hydration mist for scalp, hair, and locs.

This lightweight hydrating mist is a versatile, water-based spray that replenishes moisture to dry hair, locs, and scalp. Perfect for daily use, it softens strands, adds natural shine, and supports healthy hydration without weighing hair down. Ideal for wavy, curly, coily, straight, and loc’d hair of all densities, fine, medium, or thick. This low-viscosity mist is your go-to for wash-and-go styles or a quick spritz, scrunch, and go refresh.

Suggested Usage
Simply shake and mist once or twice a day for softer, hydrated, more radiant hair.

Refresher Spray

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Revive curls, coils, and waves between washes.

This daily refresher spray is a lightweight, water-based mist that hydrates, reshapes, and revives natural waves, curls, coils, and locs. It softens hair, reduces frizz, and brings flexibility back to curls while adding natural shine and moisture. Ideal for all textures, wavy to coily, fine to thick. It’s perfect for refreshing dry or dull hair and freshening the scalp.

Suggested Usage
Shake and spray to reshape and rejuvenate your style anytime it needs a boost.

Styling Gel

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Flexible hold, zero flakes.

This lightweight styling gel delivers volume and a flexible, light hold to define and revive waves, curls, coils, and locs without buildup or flaking. Ideal for fine to thick hair, it tames frizz and flyaways, enhances curl retention, and adds natural shine while keeping styles soft and touchable. Perfect for daily styling, it resists humidity and helps reduce breakage.

Suggested Usage
Apply to damp or dry hair to smooth, shape, and define your natural texture with ease.

Firmer Hold Gel – Loc and Retwist

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Long-lasting definition for locs and braids.

This firmer hold gel is specially formulated for locking and retwisting locs, styling braids, and shaping waves and curls with long-lasting, flexible hold. It delivers smooth style retention without flaking, tackiness, or buildup. Ideal for wavy, curly, coily, and loc’d hair of all densities, it helps reduce frizz and breakage while adding softness and natural shine.

Suggested Usage
Use on wet or dry hair to define texture, tame flyaways, and maintain polished, frizz-free styles with humidity resistance.

Edge Gel

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Medium hold, clean edges.

Smooth and define baby hairs without flaking or tackiness. Ideal for soft, polished edge styling.

This edge gel provides smooth, medium hold for styling and defining edges without flaking, tackiness, or buildup. Perfect for wavy, curly, coily, and loc’d hair. It tames flyaways and frizz while adding natural shine. Its medium-viscosity gel texture allows for precise application and a polished finish. Ideal for fine to thick hair.

Suggested Usage
Apply to edges for clean, sleek styling that lasts.

Edge Control (Traditional)

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Classic firm-hold edge control.

This traditional edge control delivers strong hold to smooth and style edges with lasting control and shine. Designed with the classic edge control formulation found in most market products, it effectively tames frizz and flyaways without flaking, buildup, or tackiness. While not a natural formulation, it contains PEGs, this version is reliable, easy to make, and works exceptionally well on wavy, curly, coily, and loc’d hair of all textures. Ideal for creating sleek, defined edges with a firm finish.

Suggested Usage
Smooth a small amount onto edges and style as desired for hold and definition.

Defining Styling Cream

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Soft, flexible hold with curl-enhancing moisture.

This soft-hold styling cream is crafted to define and enhance natural curls, coils, and waves while delivering lightweight moisture for bouncy, touchable hair. It seals in hydration, minimizes frizz, detangles, and smooths strands, leaving curls soft, shiny, and well-shaped. Ideal for all textures from fine waves to coarse coils, this medium-to-high viscosity O/W emulsion supports long-lasting styles without stiffness or residue.

Suggested Usage
Apply to wet hair and distribute from roots to ends to shape and define. Coily hair types may section and stretch coils for added elongation, while curly and wavy hair types can scrunch to boost curl formation and shine. Style as desired and air-dry or diffuse for best results.

Smoothing Serum

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Frizz control + heat protection in one.

This lightweight, silicone-free smoothing serum instantly tames frizz, softens hair, and boosts shine with just one use. Ideal for all hair types, especially thick hair and curly. It seals the cuticle for smooth strands, reduces static and tangles, and offers heat protection for sleek blowouts. Perfect for straight to coily and loc’d hair, it enhances style retention and leaves hair radiant and touchably soft.

Suggested Usage
Apply a small amount to damp or dry hair, adjusting the amount based on hair density, for a smooth, polished finish.

Fortifying Hair + Scalp Serum

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Hydrate, plump, and soothe hair + scalp.

This ultra-lightweight, water-based serum is formulated to hydrate, moisturize, and promote the appearance of thicker, fuller hair. Infused with high-performance ingredients, it plumps limp strands, enhances natural texture, and adds a healthy shine, all without greasiness. Ideal for all textured hair types and densities. It also soothes and balances the scalp, helping to calm dryness, flaking, and irritation.

Suggested Usage
Use on wet, damp, or dry hair and scalp to refresh, reshape curls, and support overall hair and scalp health.

Nourishing Hair Oil

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Moisturize and seal with softness and shine.

This lightweight, silicone-free, multi-use styling oil softens, smooths, and instantly adds natural shine while helping to seal the cuticle for sleeker, more manageable hair. Ideal as a finishing oil for bonding and styling or as a pre-shampoo treatment, it helps moisturize dry strands, control frizz, reduce breakage, and keep hair flexible without heaviness. Suitable for straight, wavy, curly, coily, and loc’d hair, especially medium to thick densities. It can also be gently massaged into the scalp to support comfort and hydration.

Suggested Usage
Apply a few drops after hair serum and leave-in. Use as needed for hair type and a silky, healthy-looking finish.

Hair Drops with Baobab & Botanicals

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Concentrated care for scalp + textured strands.

These nutrient-rich hair drops feature a concentrated blend of botanical oils, baobab, bhringraj, green coffee, black seed, and castor, known for their antioxidant and essential fatty acid content. This medium-viscosity oil nourishes the scalp, soothes dryness, and smooths the appearance of dry, coarse, or textured hair. Perfect for straight to coily hair and ideal for medium to thick textures, it seals the cuticle, tames frizz, and leaves hair soft, flexible, and naturally radiant.

Suggested Usage
Use 2–3 times a week and apply a few drops as needed for hair type or as needed to revitalize the scalp and enhance overall hair health.

Herbal Hair Oil

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Infused botanicals for scalp health and hair strength.

This plant-infused herbal hair oil blends rosemary, sage, oatstraw, horsetail, and ginkgo biloba to support the appearance of healthy, vibrant hair. Lightweight yet nourishing, it delivers moisture to both scalp and strands, helping to soften hair, reduce frizz, and boost natural shine. Ideal for medium to thick hair types and textures from straight to coily, it’s a perfect plant-based bonding oil for sealing in moisture, soothing the scalp, and enhancing flexibility.

Suggested Usage
Use as a leave-in, pre-wash treatment, or for regular scalp massage. Apply a few drops as needed for hair type.

Scalp Soother

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Relieve dryness and rebalance the scalp.

Scalp Soother is a calming, lightweight oil treatment that restores comfort and moisture to dry, tight, or irritated scalps. Infused with conditioning botanicals, it helps rebalance the scalp, reduce flakiness, and leave skin feeling soft, soothed, and refreshed. Suitable for all hair types and textures, from fine to thick, this versatile oil can be used before shampooing or as a targeted treatment.

Suggested Usage
Gently massage a few drops into the scalp daily or as needed to maintain a healthy, hydrated scalp environment.

Beard Oil

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Condition coarse hair + soothe skin beneath.

This lightweight, non-greasy beard oil conditions and smooths coarse facial hair while adding a healthy-looking sheen. Formulated to soften whiskers and moisturize the skin underneath, it helps reduce dryness, itchiness, and irritation. Ideal for daily grooming, it leaves beards more manageable, touchably soft, and well-groomed.

Suggested Usage
Use a few drops after cleansing to keep both beard and skin feeling nourished and refreshed.

Hair Styling Butter

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Moisture-locking butter for texture + definition.

This rich, silicone-free hair butter deeply nourishes and locks in moisture while enhancing curl definition and softness. Perfect for medium to thick hair with waves, curls, coils, or locs, it helps protect against dryness and damage, leaving hair smooth and naturally radiant.

Suggested Usage
Best applied to damp or wet hair, a little goes a long way, ideal for twist-outs, braid-outs, or enhancing natural texture with a soft, moisturized finish.

Hair Pomade

Formulation in Pro Natural Hair Course: Joan Morais Cosmetics School

Thermal protection + sleek finish.

This high-viscosity hair pomade is a multi-benefit styling balm that provides thermal protection, seals in moisture, and smooths flyaways for a polished finish. Ideal for medium to thick hair of all textures, from straight to coily and loc’d. It softens strands, enhances manageability, and adds natural shine.

Suggested Usage
Use a small amount to prep hair before heat styling or apply as a finishing touch to lock in style and moisture.

Learn to Formulate All These Hair Styling Products in The Formulators LAB and the Pro Natural Hair Care Course

In The Formulators LAB and the  Professional Natural Hair Care Formulation Course, you’ll gain in-depth training in how to formulate each of these products using green, sustainable, and performance-proven ingredients. Whether you’re crafting for curls, coils, waves, or locs, these styling products will equip you to build a full product line and brand with confidence.