Looking back, I have no regrets about the chances I took or the money I invested in courses, books, and training in cosmetic formulation. When I started 25 years ago, resources on natural cosmetic formulation were scarce. I worked closely with a cosmetic chemist to understand traditional ingredients so I could replace them with natural alternatives. Over time, traditional cosmetic chemists began coming to me to learn how to formulate natural hair and skincare products.

This journey has been incredibly fulfilling. I am passionate about what I do, and every day, I wake up excited to work. True wealth, to me, is having the freedom to do what I love while creating a career that aligns with my lifestyle. Here are my top five business tips based on my experience and how I would approach it today:

Joan Morais’ Top 5 Business Tips

1. Build your business around what you love. Passion fuels perseverance, and loving what you do makes the journey worthwhile.

2. Take action every day. Small daily steps add up, if you do just one thing each day toward your goal, in three months, you will have made 90 moves toward your goal.

3. Learn from those who have already done it. Save time and money by gaining knowledge from experienced professionals. Invest in courses, training, and hands-on experience in your chosen field.

4. Seek financial support. Don’t be afraid to ask for help. Research grants, business loans, and payment plans that can make your dream more accessible.

5. Just start. There will never be a perfect moment, take the leap and begin.

If you’re looking to learn cosmetic formulation, I have explored many courses, and I can confidently say that no other program matches the depth, education, tested formulations, and lifetime course access offered in our Professional Natural Hair and Skin Formulation Courses.

In 2025, I will be mentoring these courses only once. This is a unique opportunity to learn directly from me as I share my extensive journey and decades of experience in cosmetic formulation. I’m excited to guide and support you in building your success in this industry.

Connect with you soon,
Joan