Natural Hair Styling Formulations / Create Your Line

Hair Styling Line Joan Morais Cosmetics School

Create a Professional Natural Hair Styling Line
(Plant-Based + High Performance)

If you’ve ever wanted to formulate your own professional hair styling line, our
Professional Natural Hair Care Formulation Course teaches you how to build a complete, cohesive system, from lightweight refreshers to high-performance styling and finishing products.

These are not just DIY recipes.
These are professional, customizable formulation systems designed for real results across all hair types.

All of the hair styling formulations shared in this post are part of our professional course and are yours to use, customize, and bring to market. Students are granted the right to make and sell these formulations, allowing you to confidently create your own haircare line using proven, professional systems.

These styling products are designed to be layered, mixed, and “cocktailed” together to create customized results for different hair types and styling needs. By combining products, you can adjust hold, moisture, shine, and definition to suit each client or formulation goal.
Learn more about how to combine products effectively in our Product Cocktailing 101 guide.


Refresher Spray (Hydrating Mist)

Refresher Spray Joan Morais Cosmetics School

Lightweight. Reviving. Curl-refreshing.

A daily essential to reawaken curls, waves, and locs without buildup.

Why you’ll love it:

  • Refreshes and reshapes curls instantly
  • Hydrates + reduces frizz
  • Adds softness + natural shine
  • Perfect for daily use

Texture: Water-light
Best for: All textures (fine → thick)
Use: Spray to revive + reshape anytime

 

Smoothing Serum (Frizz Control + Shine)

Smoothing Serum Joan Morais Cosmetics School

Silky. Glossing. Heat-protective.

A plant-based alternative to silicone serums that delivers instant smoothness and shine.

Why you’ll love it:

  • Seals cuticle for sleek hair
  • Controls frizz + flyaways
  • Adds luminous shine
  • Lightweight, non-greasy

Texture: Medium-weight oil
Best for: Medium to thick hair
Use: Apply to damp hair before styling

 

Fortifying Hair + Scalp Serum

Fortifying Hair + Scalp Serum Joan Morais Cosmetics School

Lightweight hydration + scalp care in one.

A performance gel-serum designed for fuller-looking hair and a balanced scalp.

Why you’ll love it:

  • Boosts hydration + moisture retention
  • Supports thicker, healthier-looking hair
  • Soothes dry, irritated scalp
  • Adds shine without oiliness

Texture: Light gel
Use: Hair + scalp leave-in treatment

 

Leave-In Smoother

Leave-In Smoother Joan Morais Cosmetics School

Slip. Detangling. Lightweight conditioning.

A professional system that delivers instant manageability and softness.

Why you’ll love it:

  • Detangles effortlessly
  • Reduces breakage + frizz
  • Adds softness + shine
  • Works across all hair types

Texture: Lightweight emulsion

 

Defining Styling Cream

Defining Styling Cream Joan Morais Cosmetics School

Soft hold + defined, bouncy curls.

A must-have for natural texture enhancement.

Why you’ll love it:

  • Defines curls without stiffness
  • Adds moisture + flexibility
  • Reduces frizz
  • Long-lasting shape

Texture: Medium cream

Styling Gel (Flexible Hold)

Styling Gel Joan Morais Cosmetics School

Soft hold. No crunch. No flakes.

A modern gel that enhances texture while keeping hair touchable and natural.

Why you’ll love it:

  • Defines curls + waves
  • Non-flaking, non-tacky
  • Humidity-resistant
  • Lightweight hold

Texture: Medium gel
Use: Apply to damp or dry hair for definition

 

Loc & Retwist Firmer Hold Gel

Loc & Retwist Gel Joan Morais Cosmetics School

 

Stronger hold. Clean finish.

Designed for locs, braids, and structured styles without buildup.

Why you’ll love it:

  • Firm yet flexible hold
  • No residue or flaking
  • Smooths + defines
  • Adds shine

Texture: Medium gel
Use: Retwist, style, and define

 

Edge Gel (Natural Styling)

Edge Gel Joan Morais Cosmetics School

Smooth edges without stiffness.

A clean, flexible edge styler for polished, natural-looking edges.

Why you’ll love it:

  • Smooths + shapes edges
  • Medium hold
  • No buildup or flaking
  • Natural shine

 

Edge Control (Traditional Strong Hold)

Edge Control Joan Morais Cosmetics School

Maximum hold for sleek styles.

A classic edge control system (industry-standard performance).

Why you’ll love it:

  • Strong hold
  • Long-lasting control
  • High shine finish

Note: Uses traditional system for performance results

 

Nourishing Hair Oil

Nourishing Hair Oil Joan Morais Cosmetics School

Multi-use. Lightweight. Restorative.

A versatile oil for styling, finishing, and treatments.

Why you’ll love it:

  • Smooths + softens
  • Seals moisture
  • Adds shine + flexibility
  • Great for scalp care

Texture: Medium oil
Use: Styling or pre-shampoo treatment

 

Beard Oil

Beard Oil Joan Morais Cosmetics School

Conditioning + grooming essential.

Softens coarse hair while hydrating skin underneath.

Why you’ll love it:

  • Softens + smooths beard
  • Reduces dryness
  • Lightweight + non-greasy
  • Daily grooming essential

 

Hair Styling Butter

Hair Styling Butter Joan Morais Cosmetics School

Rich moisture + curl definition.

Perfect for coils, curls, and protective styles.

Why you’ll love it:

  • Deeply moisturizing
  • Enhances curl definition
  • Protects from dryness
  • Ideal for twist-outs + braid-outs

Texture: Thick butter

 

Structure + Shine Pomade

Structure and Shine Pomade Joan Morais Cosmetics School

Control + polish + protection.

A finishing product that adds structure, shine, and thermal protection.

Why you’ll love it:

  • Smooths flyaways
  • Adds shine + manageability
  • Seals in moisture
  • Great finishing product

Texture: High-viscosity pomade

 

Build Your Own Professional Hair Styling Line

Inside the course, you’ll learn how to:

  • Customize each formula for different hair types
  • Adjust hold, viscosity, and performance
  • Create a cohesive, branded product line
  • Formulate with plant-based, high-performance systems

 


Start Formulating Like a Professional

These formulations are part of the
Professional Natural Hair Care Formulation Course—designed to take you from beginner to confident formulator.

Learn how to create, customize, and launch your own haircare line.

✨ Start your journey today with Joan Morais Cosmetics School.

👉 View Professional Hair Formulation Certification Course Curriculum


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