Unlocking the Power of Serums: Why Formulation Matters

Serums hold a unique place in a skincare routine. Because of their lighter textures and higher concentration of active ingredients, serums penetrate more deeply than many creams or moisturizers. When carefully formulated, especially using plant-based actives, humectants, and delivery agents, as the course teaches, they become powerful tools to address dehydration, dullness, uneven tone, premature aging, and barrier breakdown. The Pro Natural Skin Care course includes five serum formulations and a serum build, each designed with a distinct purpose.

Below, I unpack each of the six, outline their likely benefits (drawing on widely accepted skincare science), and suggest when they’d make sense in someone’s routine.

The Serums: What They Do & Who They’re For

Hyaluronic Acid B5 Gel Serum

• This serum is built around Hyaluronic Acid (HA) plus Vitamin B5 (Panthenol) — a classic combo for deep hydration. The course likely guides you in formulating a lightweight, gel-type serum that draws moisture deep into the skin.

• Benefits: HA is a powerful humectant: it can attract and hold many times its weight in water, plumping skin and smoothing fine lines. Vitamin B5 helps support the skin barrier and soothes skin, helping the hydration stay locked in.

• Best for: Dehydrated skin, dullness, early fine lines, or anyone who wants a lightweight serum that layers easily under moisturizer, sunscreen, or makeup. Great for all skin types, including sensitive or combination skin.

Regenerating and Brightening Gel Serum with Plant Collagen

• This serum build incorporates plant-derived collagen (or collagen-like plant polymers, peptides or “plant collagen” substitutes) in a gel serum base. The goal: to support skin regeneration, boost elasticity, and improve brightness/overall glow.

• Benefits: Such a serum could help support skin’s resilience, combat signs of dullness or uneven tone, and give a more youthful, radiant finish, especially if combined with humectants & barrier-supporting actives.

• Best for: Skin showing first signs of aging or dullness; uneven tone; those wanting a lighter serum but with treatment-level benefits. Also nice for people transitioning from hydration-only serums to more active serums.

HA Gel Serum Oil-Free

• Similar to the HA + B5 serum, but formulated without oils — ideal for those who want hydration + plumping without additional oils. The “oil-free” approach helps keep the serum light while still leveraging HA’s humectant power.

• Benefits: Deep hydration, smoother texture, no heaviness or greasiness. Works well under heavier creams or for layering. Also reduces risk of clogging pores or causing breakouts for oil-prone skin.

• Best for: Dry, oily, acne-prone, combination, or sensitive skin — or anyone who dislikes the feel of oil-serums but still wants the hydrating benefits.

Barrier Restore Moisturizing Serum with Plant Ceramides

• This serum targets skin barrier health by incorporating Ceramides (plant-derived) — lipids essential for barrier integrity, in a moisturizing serum format. The goal is to rebuild or reinforce the skin’s protective lipid barrier.

• Benefits: Helps lock in moisture, prevent barrier breakdown, and protect against environmental stressors. Great for those with sensitive skin, compromised barrier, or conditions like dryness, redness, rosacea, or eczema-prone skin.

• Best for: Dry, sensitive, or compromised skin; anyone experiencing barrier damage (over-exfoliation, harsh weather, frequent washing). Also good as a preventive serum for maintaining healthy barrier function.

CoQ10 + Vitamin C Oil Serum

• Perhaps the most “treatment-oriented” serum in the course — combining antioxidant-rich Coenzyme Q10 (CoQ10) with Vitamin C, delivered via an oil-based serum. This is a top-tier serum for anti-aging and skin health.

• Benefits: CoQ10 is known to help reduce oxidative stress, protect skin cells from free-radical damage, and support natural collagen and elastin production, which helps improve skin elasticity and reduce appearance of fine lines/wrinkles. Vitamin C supports brightening, helps even out skin tone, and boosts skin radiance and collagen formation. Together, they offer a potent antioxidant + anti-aging serum.

• Best for: Mature skin, sun-exposed skin, or anyone aiming to fight signs of aging, uneven tone, dullness, and loss of elasticity. Also great as part of an evening or antioxidant-focused routine.

Oil Serum Build

• What it means: This is a serum base using oils (plant-derived oils from the course’s green/vegan catalog). As with most oil-based serums, the idea is to deliver lipid-rich nourishment, seal in moisture, and support the skin’s barrier.

• Benefits: Oil serums are especially good if you have dry skin, compromised barrier (e.g. from over-exfoliation or harsh weather), or want to lock in active ingredients applied underneath. They help prevent trans-epidermal water loss (TEWL), soften skin, and give skin a richer, more supple feel.

• When to use: Evening routines, dry climates, or whenever added moisture and barrier support are needed. Also a good choice for mature or sensitive skin needing gentle nourishment.

Putting It All Together: How to Choose — & When

Since the course gives you all six formulations and a build, the beauty is you can mix and match serums depending on skin needs / seasons / skin cycles. Here’s a quick guideline:

• Daily hydration & plumping → go for HA B5 Gel Serum or HA Gel Serum Oil-Free

• Barrier support and skin health (especially sensitive / dry skin) → choose Barrier Restore with Ceramides or Oil Serum Build

• Radiance, tone correction, early signs of aging → reach for Regenerating & Brightening Gel Serum with Plant Collagen or HA + B5 Gel Serum

• Anti-aging, antioxidant protection, uneven tone, loss of elasticity → go for CoQ10 + Vitamin C Oil Serum

You can also layer: for example, apply a lightweight HA serum first (for hydration), then a barrier serum or oil serum for sealing and nourishment, or use an antioxidant serum (like CoQ10 + Vitamin C) in the evening when oxidative stress repair is key.

These serums are just a glimpse into what you’ll learn inside the Professional Natural Skin Care Course. Whether you’re formulating for yourself, your clients, or to grow a skincare brand, this course gives you the knowledge, guidance, and support to create high-performance natural products.

🌿 Join the course and start formulating with confidence: https://joanmorais.com/product/professional-natural-skin-care-product-making-course/