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For cosmetic formulators & product makers
Formulate & Price™
Build your formula.
We calculate the weights and costs.
Bring your formulas, ingredient costs, and LAB Bench Notes together in one place. See what it costs to make your finished product—and explore selling prices with a clearer understanding of your profit.
Annual subscription: $129 USD
Billed once a year. Renews annually unless canceled.
Formulate & Price™
My LABMy Ingredients & SuppliesMy SuppliersSettings
Learning Example → Golden Glow Body Oil
Golden Glow Body Oil
View-only learning example · 1,000 g| Phase | Ingredient / INCI | % | Weight | Cost | Function |
|---|---|---|---|---|---|
| A | MCT OilCaprylic/Capric Triglyceride | 40.50 | 405.00 g | $4.58 | Emollient |
| A | High-Oleic Sunflower OilHelianthus Annuus (Sunflower) Seed Oil | 25.00 | 250.00 g | $1.86 | Emollient |
| A | Sweet Almond OilPrunus Amygdalus Dulcis (Sweet Almond) Oil | 20.00 | 200.00 g | $1.65 | Emollient |
| A | Sesame OilSesamum Indicum (Sesame) Seed Oil | 10.00 | 100.00 g | $0.96 | Emollient |
| A | Avocado Oil, refinedPersea Gratissima (Avocado) Oil | 3.00 | 30.00 g | $0.60 | Emollient |
| A | Lavender Essential Oil | 1.00 | 10.00 g | $1.98 | Fragrance |
| A | Mixed TocopherolsTocopherol | 0.50 | 5.00 g | $0.71 | Antioxidant |
| Ingredient Cost / Batch | $12.34 | ||||
FORMULA TOTAL100.00%
INGREDIENT COST / BATCH$12.34
BATCH COG$37.38
UNIT COG · 8 UNITS$4.67
RETAIL PRICE / UNIT$28.00
WHOLESALE PRICE / UNIT$14.00
Example finished size: 4 ounces by weight. Sample batch costs include 8 packaging pieces, 6 gloves, production and fill labor, and allocated overhead. Development labor is $50 and excluded from COG unless selected. Actual Yield is an observation field and does not recalculate batch costs or Units Produced.
Illustrative preview using the learning example’s sample purchase costs in USD. Cost = ingredient weight × cost per gram. The five carrier oils use 128 weight ounces per purchase; Mixed Tocopherols uses 16 ounces and Lavender Essential Oil uses 8 ounces. Ingredient cost excludes packaging, labor, supplies, and overhead. Calculations retain full precision; displayed costs are rounded to cents.
Automatic weight calculations
Product cost estimates
Your own My LAB
Your own My LAB
Less time calculating. More time creating.
From your first formula
to a clearer cost per product.
Whether you are learning to formulate or developing products for your small business, Formulate & Price™ helps you keep the details together and understand the numbers behind your work.
01 / FORMULATE
Let us do the weight calculations.
Enter your batch size and ingredient percentages. Calculated weights update as you work. Reorder ingredients, assign phases, and display weights and percentages to two or three decimal places.
02 / ORGANIZE
Give every formula a home.
Keep procedures, specifications, product description, how to use, skin types and concerns, development notes, and LAB Bench Notes with your formula. Log dated versions at important milestones and organize your work with categories, tags, and status.
03 / UNDERSTAND COSTS
Know what goes into your cost.
Include ingredients, packaging, production supplies, labor, and allocated overhead. See the cost of the whole batch and one finished bottle, jar, or other unit.
Ingredient Labeling
Prepare your ingredient list
from your finished formula.
Bring your formula and supplier information together to prepare the ingredient text for your product label. Ingredient Labeling is included with your annual membership and opens within each finalized product.
Allergen calculations use the percentages in your supplier’s report. Check the information and finished declaration before using it on packaging.
- Enter INCI names once: Reuse the names saved in My Ingredients & Supplies. Add component percentages for supplier blends when needed to put the ingredients in order.
- Keep supplier information together: Save ingredient and allergen report references, dates, and reported percentages with the matching ingredient or purchase lot.
- Calculate fragrance allergens: Use supplier reports for essential oils, fragrance blends, and other ingredients to calculate allergen amounts in your finished product. Choose U.S. or EU options, including optional U.S. fragrance allergen disclosure.
- Review, copy, and save: Prepare an ordered ingredient declaration from your finalized formula. Copy the ingredient text, save a dated label copy, and print it or save as PDF.
Cost & Pricing
A beautiful formula.
A better understanding
of its numbers.
You choose your selling prices. Formulate & Price™ helps you compare them with your entered costs so you can make more informed pricing decisions.
Results are estimates based on the information you enter. The tool does not set prices for you or guarantee sales or profit.
- Batch and unit costs: See the cost to make your whole batch and one finished unit.
- Labor and overhead: Include your time and a reasonable share of production expenses.
- Retail, wholesale, and distributor pricing: Compare profit estimates for each selling price.
- Selling expenses: Account for sales rep commission, merchant fees, customer shipping, and allocated Other Selling & Business Expenses per unit, such as marketing or product liability insurance.
- Discounts & Promotions: Compare case pricing, large quantity discounts, free shipping, percent-off offers, Buy One Get One Free, and a percentage discount on the second unit. See the effective price and estimated profit, including costs for every unit supplied.
- Sales projections: Explore estimated revenue and profit for the number of units you expect to sell.
We do the math for you
Complicated calculations.
Made easier.
You enter your ingredients, purchase quantities, prices, and formula percentages. Formulate & Price™ handles the calculations, so you can spend more time creating and understand what your product costs to make.
- Purchase amount to cost per gram: Bought an ingredient in ounces but formulate in grams? We convert compatible units and calculate the cost of the amount used in your formula.
- Percentages to ingredient weights: Enter your batch size and percentages. Ingredient weights and costs update automatically as you adjust your formula.
- Batch cost to finished-product cost: We total your entered ingredients, packaging, supplies, included labor, and overhead, then divide by Units Produced to calculate Unit COG.
- Selling prices to profit estimates: We calculate profit, margin, markup, and sales projections from your prices, expenses, and expected units sold.
Calculations use your entries. Purchases measured by weight convert automatically to the formula’s weight unit. For purchases by volume, add the supplier’s density or the measured weight of the full purchase; you can save the purchase first and finish this later. For packs, boxes, or rolls, enter the amount inside one container. Enter your own currency conversion rates and allocated overhead. Calculations retain full precision.
Profit at a Glance
See how your selling prices
compare with your costs.
Inside each formula’s Cost & Pricing, Profit at a Glance brings your cost and profit estimates together so you can understand your numbers and explore pricing choices.
- Cost to make one finished product: See your Unit COG—the batch cost divided by the number of finished units you enter.
- Retail, wholesale, and distributor profit: Compare estimated profit per unit at each selling price after the selling expenses you enter.
- Projected revenue and profit: Choose a Sales Channel—retail, wholesale, or distributor—and enter Projected Units Sold to estimate revenue, gross profit, and profit after selling expenses.
- Gross margin and markup on COG: See the relationship between your selling price and Unit COG for the selected Sales Channel, before selling expenses.
Selling expenses include entered sales rep commission, merchant fees, shipping, and Other Selling & Business Expenses per unit. These are separate from COG. Estimates depend on your entries; unentered expenses are not automatically included, and projections do not guarantee sales or profit.
Golden Glow Body Oil · Example Profit
Based on 8 finished units, Unit COG $4.67, retail price $28, wholesale price $14, and distributor price $9.
Retail profit per unit
$22.49
Wholesale profit per unit
$8.91
Distributor profit per unit
$4.06
These estimates subtract a 3% merchant fee. Commission, customer shipping, and other selling expenses are $0 in this example.
See the retail sales projection
For 100 units sold at $28 each: revenue $2,800.00; gross profit $2,332.76; profit after selling expenses $2,248.76. Gross margin is 83.31% and markup on COG is 499.27%, both before selling expenses.
Calculations keep full precision. Displayed amounts are rounded. Actual costs and profit depend on your own entries.
A simple place to begin
Start with three steps.
1
Save ingredients and supplies.
Save ingredients, packaging, and production supplies in My Ingredients & Supplies. Enter how much you purchased, the purchase unit, and what you paid. Keep the companies you purchase from in My Suppliers.
2
Build your formula.
In My LAB, select + New Product and enter your product details, Batch Size, and weight Unit. Select Create Product. Use + Add Ingredient to open the single Choose or Add Ingredient chooser. Select a saved ingredient, or add and save a new one. Enter its percentage; we calculate the weight and cost. Your product is saved under Products.
3
Explore Cost & Pricing.
Add batch expenses and the number of finished units. Enter selling prices to see estimated costs, margins, and profit. Compare a discount or free-shipping offer without changing regular prices.
View the 1,000 g Golden Glow Body Oil Learning Example from My LAB. It is a separate reference with sample weights and costs. Your account starts with empty lists; create your own Product to experiment. When your formula is final, open Ingredient Labeling to prepare its ingredient text using your save supplier information.
Your work, organized
More than a calculation.
Your own My LAB.
My LAB · My Ingredients & Supplies · My Suppliers · Settings. Keep your own formulas, purchase records, and supplier details organized in one place.
- My LAB → Products: Every product you create is saved here. Open a product to work on its information, formula, procedure, notes, costs, and pricing.
- My Ingredients & Supplies: Save and reuse ingredients, packaging, and Production Supplies—such as disposable gloves, pipettes, wipes, and paper towels used while making a batch.
- My Suppliers: Keep the companies you purchase from and their contact details with your records.
- Automatic saving: Edits inside a saved product save as you type. Wait for ✓ Saved automatically. New records use the save button at the bottom of their form.
- Version Log: Use Log this Version to keep a dated copy, with an optional name. Click a saved version to view it before deciding whether to restore it.
- LAB Bench Notes: Keep observations from making and testing your formula.
- Product batch numbers and production date: Enter Production Date under Product Information. Save a Batch Number with your observations in LAB Bench Notes. Search batch or supplier lot numbers in My LAB.
- Ingredient lot numbers: Record Supplier Lot #, Date Received, Quantity Purchased, and Price Paid for each purchase. Select Supplier Lot # in the formula to use that purchase’s cost. Edit Ingredient opens its details and editable INCI.
- Ingredient functions: Add an optional function, such as Emollient, with Add Function. The label appears after Cost; use Edit to change it. Functions are included in printed formulas.
- Item dates: Automatic Date Added and Last Updated timestamps help you see when an Item was saved or edited.
- Product details: Keep Product Description, How to Use, and Skin Types and Skin Concerns after Specifications, ready to include in Complete Formula prints.
- Reusable procedure text: Save steps or short phrases, then insert them again. Enter a temperature in °C or °F to insert both units.
- Print options: Choose Print Formula + Procedure, Print Complete Formula, Print Pricing Summary, or Print Blank Worksheet. Formula sheets include INCI names, suppliers, Supplier Lot #s, and optional functions. Print Full List in My Ingredients & Supplies offers Short List or All Details; My Suppliers also has Print Full List. Print or save as PDF.
- Searchable Help: Find explanations with category links or search for a term such as VAT, currency, or printing.
- Settings and currency options: Choose My LAB Currency and enter conversion rates for Items purchased in other currencies. See the FAQ for the full list of supported currencies.
Calculations use your entries. Purchases measured by weight convert automatically to the formula’s weight unit. For purchases by volume, add the supplier’s density or the measured weight of the full purchase; you can save the purchase first and finish this later. For packs, boxes, or rolls, enter the amount inside one container. Enter your own currency conversion rates and allocated overhead. Calculations retain full precision.
Your work, organized
Created for the modern formulator.
Know your formula. Know your costs. Build toward profit.
“For over 20 years, I’ve encouraged my students to understand the cost of their formulas from the very beginning. Knowing your numbers helps you make thoughtful ingredient choices, price with confidence, and build a business that can support your future.
After formulating thousands of products and teaching thousands of students, I’ve heard the same request again and again: ‘Can you help me calculate what my formula costs?’
I created Formulate & Price™ to make that step easier. It does the conversions and calculations for you, explains unfamiliar terms in plain language, and keeps your formulas organized—ready to adjust, record, and print when you’re ready to make a batch.
My hope is that this simple tool takes away some of the stress of pricing and gives you more room to create. To make calculating ingredient weights and understanding your formula’s costs easier, so you can create and price your products with confidence.”
— Joan Morais
Annual membership
A useful tool for
the work you love.
Made for formulation students, independent formulators, and small product businesses who want help with the math and a clearer view of their costs.
One annual membership brings the formulation and pricing tools together. Sign in through joanmorais.com to access your own My LAB.
Your time as a formulator and business owner is valuable. Formulate & Price™ calculates ingredient weights, converts purchase units, and totals your product costs—so you can focus on creating and pricing your products with confidence.
Formulate & Price™
ANNUAL SUBSCRIPTION
$129 USD / year
Equivalent to $10.75 USD a month.
Billed annually as one $129 USD payment.
One $129 USD payment gives you a full year access to Formulate & Price™.
Easily Access your Information. Your subscription renews annually unless you cancel.
- Formula weight and ingredient cost calculations
- My LAB, My Ingredients & Supplies, and My Suppliers
- Cost & Pricing, profit estimates, and promotion comparisons
- Ingredient lot numbers, purchase records, and matching costs
- Product batch numbers, named versions, and LAB Bench Notes
- Formula, pricing, My Ingredients & Supplies, and My Suppliers print options
- Searchable Help and explanations of terms
Only want one year? You can easily cancel renewal before your next billing date. Your access continues until the end of the year you’ve paid for.
Start my annual subscriptionPay $129 USD today for one year. Cancel future renewal before your next billing date; access continues through your paid subscription period. Our goal is to keep the annual subscription at $129 for years to come. If we ever need to increase the price, we'll notify you before the new price applies to your renewal, so you can decide whetner to continue or cancel.
FAQs
Your Questions Answered
Subscription is $129 USD per year.. Billed as one annual payment. It includes formulas, costing and pricing, supplier records, ingredient labeling, and fragrance allergen calculations using the supplier information you enter. Your membership stays continuously active. Your subscription renews annaully unless canceled.
Your subscription renews automatically each year unless unless you cancel before your next billing date. If you cancel, access continues until the end of the annual period you have paid for.
Our goal is to keep the annual subscription at $129 for years to come. If we ever need to increase the price, we'll notify you before the new price applies to your renewal, so you can decide to continue or cancel.
Yes. You can cancel future annual renewals at any time. Your access continues until the end of the annual subscription period you’ve already paid for. We don’t offer prorated refunds for unused time, except where required by law. Our seven-day refund policy is explained below.
Your initial purchase includes a 7-day money-back guarantee. If Formulate & Price™ isn’t right for you, email info@joanmorais.com within 7 days of your initial purchase and we’ll refund the full amount you paid. Please include your name and the email address used for your purchase.
If your payment is refunded, your subscription is canceled, future renewals stop, and access ends.
After the seven-day refund window, membership payments are non-refundable and no prorated refunds are offered for unused time, except where required by law.
Open My LAB and look under Products. Each product includes its information, formula, procedure, notes, costs, and pricing. My Ingredients & Supplies holds your ingredients, packaging, and production supplies. My Suppliers holds the companies you purchase from. Settings includes My LAB Currency and the choice to show ingredient costs in your formula.
Yes. Getting-started steps, help icons, searchable Help with topic links, and a separate view-only Learning Example help you get started. The tool handles calculations using the information you enter. You will still need to understand formulation principles and how to measure and test your products.
Open a product and select + Add Ingredient, or select the Choose or Add Ingredient box in an empty row. Search by name or INCI and choose an ingredient you have saved. If it is new, select + Add New Ingredient, enter its purchase details, then select Save & Add to Formula. Enter its percentage; we calculate its weight and cost. Quantity Purchased is how much you bought. Price Paid is what you paid for that quantity.
You create the formula and choose its ingredients and percentages. Formulate & Price™ calculates weights and costs and helps you organize your records. It does not choose ingredients, evaluate ingredient compatibility, or confirm a formula’s safety or stability.
In this tool, COG includes entered ingredients, packaging, Production Supplies, production labor, fill and packaging labor, and allocated overhead. Production Supplies are supplies used up while making your batch, such as disposable gloves, pipettes, wipes, and paper towels. Development labor is optional. Batch COG is the cost of the whole batch; Unit COG is that total divided by the number of finished units.
You enter your retail, wholesale, and distributor prices. The tool compares those prices with your costs and entered selling expenses to estimate profit, gross margin, and markup.
Yes. Open an ingredient in My Ingredients & Supplies and select + Add Purchase Lot for a new order. Record Supplier Lot #, Date Received, Quantity Purchased, Price Paid, shipping, and tax. In the formula, Select Supplier Lot # shows only the lot number and uses that purchase’s recorded cost. Use Edit Ingredient beside it to view or correct the details, including INCI. Existing formulas keep their selected lots when you add a new purchase. To remove a purchase entered by mistake, use Delete Purchase Lot in Purchase History & Supplier Lots and confirm. A lot used by a current formula must be replaced there first. This records purchases; it does not automatically track stock depletion.
Yes. Cost & Pricing includes separate estimates for case pricing, large quantity discounts, free shipping, percent off, Buy One Get One Free, and a percentage discount on the second unit. Choose one offer at a time, using a retail, wholesale, or distributor price. Select None to turn off the offer estimate. Free products still have costs; free shipping subtracts the shipping expense you pay. These estimates do not change regular prices or create checkout promotions.
You can organize weight-based formulas for skin care, hair care, body care, and other products, with custom categories and product types. This is not a soap lye calculator and does not calculate saponification requirements.
No software installation is needed on your computer. Sign in to your account on joanmorais.com and use the tool in your browser. An internet connection is needed to load the program and save changes.
Your records belong to your account and are not displayed to other customers. Website administrators manage the system, database, and backups.
Yes. In My LAB → Products, open a product. Choose Print Formula + Procedure, Print Complete Formula, Print Pricing Summary, or Print Blank Worksheet, then click Print. Formula sheets include INCI names, suppliers, Supplier Lot #s, and optional functions. Printing defaults to portrait with black text on a white background. In My Ingredients & Supplies, use Print Full List and choose Short List or All Details. My Suppliers also has Print Full List. Printable sheets open in a separate tab, where you can print or save as PDF. A fallback panel appears only if the sheet cannot open.
Choose from these 23 currencies, listed alphabetically:
- Australian Dollar (AUD)
- Brazilian Real (BRL)
- British Pound Sterling (GBP)
- Canadian Dollar (CAD)
- Chinese Renminbi / Yuan (CNY)
- Euro (EUR)
- Ghanaian Cedi (GHS)
- Hong Kong Dollar (HKD)
- Indian Rupee (INR)
- Japanese Yen (JPY)
- Mexican Peso (MXN)
- New Zealand Dollar (NZD)
- Nigerian Naira (NGN)
- Norwegian Krone (NOK)
- Russian Ruble (RUB)
- Singapore Dollar (SGD)
- South African Rand (ZAR)
- South Korean Won (KRW)
- Swedish Krona (SEK)
- Swiss Franc (CHF)
- Turkish Lira (TRY)
- Ugandan Shilling (UGX)
- US Dollar (USD)
My LAB Currency is used for costs and pricing across your formulas. Each Item can have a different purchase currency. Enter your own conversion rates for purchases in another currency; rates are not live. Changing My LAB Currency changes the labels but does not convert existing labor, overhead, selling prices, shipping, or Other Selling & Business Expenses amounts. Re-enter those amounts in the new currency.
Your formula, procedure, notes, and pricing save automatically as you type inside a saved product. Wait for ✓ Saved automatically before closing the page. Save new products, ingredients, and suppliers using the button at the bottom of their form. Use Log this Version, just above Version Log, to keep a dated copy before making changes. Give it an optional name, click a saved version to view it, or use Name / Rename to change its name. Restoring asks for confirmation and keeps one copy of any current work that is not already logged. You can also duplicate or archive a product.
Permanently deleted records cannot be restored. Deleting a formula also deletes its saved versions. A data-backup download or import is not offered; use Print to keep a readable PDF copy.
Choose the weight Unit for each formula under Product Information. The same saved ingredient can be used in formulas with different batch sizes and weight units; you do not need to re-enter it. Purchases already measured by weight convert automatically—for example, ounces by weight to grams. For a purchase measured by volume, such as fluid ounces or liters, add the supplier’s density or the measured weight of the full purchase. You can save the ingredient first and complete that information later. For packs, boxes, or rolls, enter the amount inside one container.
Support is available for questions about using Formulate & Price™. Creating, developing, and troubleshooting cosmetic formulas is not included. For help with the program, contact info@joanmorais.com.
From ingredients to a finished product.
Create your formula.
We calculate the weights and costs.
Build and organize your formulas in My LAB. Formulate & Price™ calculates ingredient weights and costs to help you explore product pricing.
Calculations and projections are estimates based on your entries. Actual costs and profit may differ. Formulate & Price™ does not certify product safety, stability, regulatory compliance, or profitability.
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