Joan Morais Cosmetics School Reviews: Why We Believe in Transparency

At Joan Morais Cosmetics School and The Formulators LAB, transparency and authenticity matter deeply to us. Over the years, we have worked hard to build a trusted educational space for students learning professional natural cosmetic formulation, and one of the ways we support that trust is through open and honest reviews.

Our Reviews Are Automatically Posted

All reviews submitted through our website are automatically posted through our system. We do not selectively approve only positive reviews or remove reviews simply because they may contain criticism.

Our review system also identifies whether a reviewer is a Verified Owner. This means the reviewer has an account with us and has enrolled in or purchased a class or course through our school. We believe this adds an important level of credibility and transparency for prospective students.

Just like on large online retail platforms such as Amazon, verified purchase systems help provide context about whether the reviewer has actually used the product or service.

Why We Do Not Use Independent Review Platforms

Over the years, we explored several independent review platforms and services, including attempts to use platforms such as Trustpilot and Google reviews.

After careful consideration, we decided not to rely on third-party review systems for several important reasons.

1. Reviews Can Disappear if the Platform Changes

When reviews are hosted entirely on a third-party platform, your business becomes dependent on that company continuing to operate and maintain your account.

If the review company changes policies, suspends accounts, becomes too expensive, or no longer exists in the future, years of valuable student reviews and experiences could disappear overnight.

Over the years, we have upgraded to different online platforms and lost valuable student reviews in the process. Because we understand the challenge of losing reviews and having to start over from scratch, we prefer not to depend on another external review company.

We wanted our student reviews to remain part of our school and community long-term.

2. Additional Ongoing Expenses

Many third-party review platforms require ongoing subscription fees or paid plans to access features, manage reviews, or display review content properly.

As a small independent educational business, we prefer to invest our resources into improving our courses, creating new educational content, updating formulations, filming lessons, and supporting students rather than paying large recurring fees for external review hosting.

3. Anyone Can Leave a Review on Many Platforms

One major concern we encountered with some independent review systems is that individuals can sometimes leave reviews even if they have never actually taken a course or class.

This can create situations where reviews may be inaccurate, misleading, or unrelated to the real student experience.

Our internal review system helps provide more context by identifying verified students who have actually enrolled in our educational programs.

Why We Could Not Use Google Reviews

We also explored using Google Business Profiles reviews. However, Google’s policies generally focus on businesses that have in-person customer interactions.

Because Joan Morais Cosmetics School operates as an online-only educational business, we found that Google reviews did not work for our structure.

Our Philosophy: Open, Honest, and Transparent

We believe that authentic reviews from real students are important. We also believe prospective students deserve the opportunity to read a wide range of experiences and opinions.

That is why our review approach is simple:

• Reviews are automatically posted
• Verified Owners are identified
• We do not selectively publish only positive feedback
• We believe transparency builds long-term trust

For over 20 years, our goal has been to provide professional, science-based, natural cosmetic formulation education while maintaining honesty and integrity within our community.

We are grateful to the thousands of students who have trusted us with their education and who continue to share their experiences with others.

If you would like to explore our programs, visit Joan Morais Cosmetics School Courses to learn more about our professional natural skin care and hair care formulation training.