In Part One of our Beauty Trends blog based on the Google Beauty Trends Report 2017 we covered Rising Trends. Part Two we explored the top trending themes across international markets. In our final blog post, Part Three, on the top beauty trends we will be exploring themes to watch. These are searches that have been steadily growing in the past several years and are expected to continue to grow. The themes to watch are Devices, DIY, Bathing, and Men’s.

Devices

Consumers are looking for devices to aid in their beauty routine. In the U.S., the focus is on brushing and scrubbing. The top devices searched for include the following:

• Body brush
• Face scrubber
• Face cleansing brush
• Exfoliating brush
• Deep cleansing brush
• Back brush
• Bath brush
• Face brushes
• Laser treatment

Do you incorporate devices in your beauty routine? If you have your own skin care product line, have you thought about how your product would work with a device or possibly including brushes/scrubbers with your products? We’d love to hear from you in the comments below.

DIY

DIY, Do-it-Yourself, is another trend that has been rising, in particularly as related to face masks. Consumers are interested in finding their own recipes to make masks. Some of the top DIY-type searches in the U.S. are as follows:

• DIY face mask
• Bath bomb recipe
• DIY lip scrub
• How to make a bath bomb
• DIY blackhead remover
• DIY charcoal mask
• DIY bath bomb
• Blackhead mask DIY
• Avocado face mask DIY
• DIY acne face mask
• DIY rose water

How do you use DIY products in your skin care routine? We’d love to hear about your favorite DIY recipes in the comments.

Bathing

The experience of bathing is on the rise. American consumers are interested in creating a personalized bath experience that includes natural ingredients. Searches for bath bombs in particular have grown immensely each year. The following are the top bath searches in the U.S.

• Bath bombs
• Epsom salt bath
• Bath bomb recipe
• Apple cider vinegar bath
• Homemade bath bombs
• Bath bombs with rings
• DIY bath bomb
• Pokeball bath bombs
• Coconut oil bath
• ACV bath
• Detox bath for weight loss

Do you have a bath routine? Comment below on your favorite bathing products. For those interested in developing your own bath products, our Professional Natural Skin Care Product Making course has a section on Natural Spa Products, including Scrubs, Oils, and Soaks. For more information, check it our here.

Men’s

Our last theme to watch of the top beauty trends is men’s skin care. Men’s skin care has shown sustained growth over the past several years and is likely to continue to grow. Initially searches were focused on “men’s skin care”, but now they are becoming more focused, searching for specific products for face, lotion, etc.

Here are the top searches for Men’s skin care in the U.S.

• Men’s face wash
• Best face lotion for men
• Men’s facial
• Men’s soap
• Men’s face cream
• Men’s face moisturizer
• Facial cleanser for men

For those of you with product lines or are thinking/developing product lines, do you incorporate men’s products? If not, how can you include this to meet this growing demand? Men- how has your skin care routine changed over the past years? Do you have a favorite product you use?

That completes our blog series on the Google Beauty Trends Report 2017. What was most surprising to you? Do these trends align with what you are interested in or are noticing? We’d love hear from you on the trends above and your overall all thoughts on current beauty trends.