Create Your Own Line of Custom Hair Treatments

Creating high-performance hair treatments is one of the most powerful ways to build a results-driven haircare line.

At Joan Morais Cosmetics School, our hair treatment formulations are professionally developed and included in the course for you to use, customize, and sell. These are not just recipes—they are complete formulation systems designed to be adapted to your unique brand vision, ingredient philosophy, and target customer.

Whether you are formulating for hydration, scalp care, strengthening, or repair, these treatments can be layered, customized, and combined to create a complete, cohesive haircare line.

Why Hair Treatments Are Essential in a Haircare Line

Hair treatments go beyond basic cleansing and conditioning. They are where transformation happens.

They allow you to:

• Target specific hair and scalp concerns
• Deliver concentrated nutrients and actives
• Create luxury, results-driven products
• Differentiate your brand with specialized solutions

From masks to oils to rinses, each treatment plays a strategic role in restoring and maintaining healthy hair.

Hydrating, Repairing, Strengthening Treatment Mask

A multi-action treatment mask designed to deeply hydrate, condition, and support stronger-looking hair while nourishing the scalp.

Key Benefits

• Deep hydration for hair and scalp
• Reduces breakage and frizz
• Improves slip and detangling
• Enhances curls and smoothness
• Adds shine and softness

Formulation Type: O/W Emulsion (high viscosity)

Use:
Apply to damp hair, leave for 10–20 minutes, and rinse.

Formulation Insight:
This type of emulsion system can be customized with:

• Rich plant butters for coarse hair
• Lightweight esters for fine hair
• Proteins or amino acids for strengthening

Sea Moss Hair Mask

A lightweight conditioning mask that delivers moisture and softness without buildup, ideal for finer textures and low porosity hair.

Key Benefits

• Smooths and softens
• Adds natural shine
• Reduces frizz and flyaways
• Nourishes the scalp

Formulation Type: O/W Emulsion (medium viscosity)

Use:
Apply to wet hair for 1–3 minutes and rinse.

Formulation Insight:
Perfect base for:

• Marine extracts
• Lightweight humectants
• Hard water support ingredients

Rice Water Hair Rinse Treatment

Inspired by traditional beauty rituals, this powder-to-liquid treatment delivers nutrients at peak freshness.

Key Benefits

• Strengthens and smooths hair
• Adds shine and softness
• Supports scalp comfort

Formulation Type: Powder

Use:
Mix with water, apply after shampoo, leave briefly, rinse or leave in.

Formulation Insight:
Powder systems:

• Extend shelf life naturally
• Allow for fresh activation
• Offer unique product positioning

Botanical ACV Hair Rinse Concentrate

A clarifying and rebalancing rinse that restores scalp harmony and enhances shine.

Key Benefits

• Removes buildup and excess oil
• Restores scalp balance
• Adds shine and smoothness
• Soothes irritation

Formulation Type: Powder Concentrate

Use:
Dilute before use and apply after shampoo.

Customization Guide

• Dry scalp → lower concentration
• Oily scalp → higher concentration
• Weekly to monthly use depending on need

Royal Crown Hair Rinse

A variation of the ACV system designed for luxury scalp care and revitalization, offering similar benefits with a more elevated botanical profile.

Positioning Tip:
Create tiers in your line:

• Everyday rinse
• Luxury botanical rinse
• Soothing and restoring
• Targeted scalp treatment rinse

See how to use these hair treatments, click here

Nourishing Hair “Bonding” Oil

A treatment oil designed to support the appearance of stronger, smoother hair by sealing and protecting the hair fiber. Learn about Hair Bonding Oil here.

Key Benefits

• Smooths cuticles
• Controls frizz
• Enhances shine
• Improves flexibility

Formulation Insight:
Customize with:

• High-penetration oils vs surface oils
• Antioxidants for protection
• Lightweight vs rich oil blends

Hair Growth Drops

A concentrated botanical scalp treatment featuring baobab, bhringraj, green coffee, black seed, and castor oil.

Key Benefits

• Nourishes scalp
• Softens textured hair
• Supports healthier-looking hair

Use:
Apply directly to scalp 2–3 times per week.

Herbal Hair Growth Oil

A plant-infused oil using traditional herbs like rosemary, sage, horsetail, and ginkgo.

Key Benefits

• Enhances shine
• Softens hair
• Supports scalp health

Positioning Tip:
This can be marketed as:

• Scalp ritual oil
• Pre-wash treatment
• Daily stimulating oil

Scalp Soother Oil

A calming scalp treatment for dryness, tightness, and irritation.

Key Benefits

• Soothes and hydrates
• Balances scalp
• Lightweight and non-greasy

Use:
Apply directly to scalp as needed.

Build a Complete Hair Treatment System

These formulations are designed to work together as a complete system, allowing you to create a full product line:

• Cleanse → Shampoo
• Treat → Masks + Rinses
• Nourish → Oils + Drops
• Style → Gels, creams, serums

They can be:

• Layered
• Mixed (cocktailed)
• Customized for different hair types and needs

Your Formulations. Your Brand.

Inside the Professional Natural Hair Care Formulation Course, you are given:

• Professionally developed formulations
• Full rights to make and sell your products
• Customization knowledge to adapt each formula
• A complete system to build your own line

This means you can confidently launch products that are:

• Unique to your brand
• Backed by formulation science
• Designed for real performance

Start Creating Your Hair Treatment Line

Hair treatments are where your brand truly stands out. These formulations are ready for you. Start Today! Instant Access upon enrollment Professional Natural Formulation Course.

From deeply nourishing masks to scalp-focused oils and revitalizing rinses, these formulations give you everything you need to create a professional, customizable, and sellable haircare line.

•  Start with the formulations.
• Customize with intention.
• Build your brand with confidence.